FUSIONWRX Executive Selected…

FUSIONWRX, a Flottman Company, congratulates Sion Williams on being selected to the
C-Change Leadership Program sponsored by the Cincinnati USA Regional Chamber

Cincinnati/Crestview Hills, February, 10, 2016, Siôn Williams, Director of Business Development for FUSIONWRX (an activation and engagement agency) has been selected as one of only 56 entrants into the C-Change Class 11, sponsored by the Cincinnati USA Regional Chamber.  C-Change is the premier leadership program in Cincinnati and is entering its second decade of developing the region’s young talent.  Williams will join representatives from paramount companies in our community such as Procter & Gamble, Fifth Third Bank, Metro, WCPO and Great American Insurance.

“We are honored to have Siôn, as a representative of FUSIONWRX and Flottman, selected to this very elite group of individuals, I am certain that Siôn’s global experiences will add tremendously to the opportunities presented within C-Change.” – Tom Flottman, President of Flottman Company.

Siôn Williams is originally from Wales.  He spent his early career working in sports marketing roles with a leading rugby club in London, England, followed by the British Colligate Sport Governing Body.  Williams moved to Cincinnati after a 3 year stint in Los Angeles, where he co-founded a national rugby organization.  Williams played professional rugby for two years in Europe and the United States.  Currently, Williams is charged with growing a new marketing activation agency entitled FUSIONWRX.  Williams’ passions include sports, coaching, travel, his wife and two young children.

About C-Change


C-Change, a HYPE (Harnessing Young Professional Energy) year-long leadership development program targeted towards emerging leaders in the Cincinnati USA region, sponsored by the Cincinnati USA Regional Chamber. C-Change curriculum offers both business development and community connection that provides opportunities needed to advance both personally and professionally.  To date C-Change has connected nearly 550 young leaders to each other and the Cincinnati regional community.  Learn more at: www.hypecincinnati.com

About FUSIONWRX
FUSIONWRX is a marketing activation, client engagement and public relations agency that helps brands connect with their clients delivering the right message, via the right channels at the right time.  We evoke passion and excitement that motivates your audience to act.  FUSIONWRX is a division of Flottman Company.  Learn more at: www.FUSIONWRX.com

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2016 PIANKO Awards

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10 Awards from the Printing Industry Association of Northern Kentucky and Ohio.

• UC – Bloomberg Multi Channel Campaign – SILVER

• Goering Center 25th Anniversary Book – SILVER & BRONZE

• UC Campus Skyline Mailer – SILVER

• Auto Magic – 50 States – BRONZE

• Apokyn Pen Instructional Booklet – BRONZE

• Lexington Truck Show – BRONZE

• DAV Posters (Set of 4) – BRONZE

• Terillium Cloud Pamphlet – 2 BRONZE

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2015 PRSA Awards

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Two Bronze and Two Silver Awards

FUSIONWRX, a Flottman Company, was recently awarded two bronze and two silver awards for public relations, print collateral, special publications and integrated marketing campaign.

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2015 PEAK Awards – Print Solutions Magazine

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Print Solutions Magazine – Grand Award

FUSIONWRX, a Flottman Company, was awarded the Print Solutions Magazine 2015 Grand Award for the Best Multi-Channel Campaign of the Year for the University of Cincinnati, Lindner College of Business, Bloomberg-Businessweek Ranking Campaign. These awards are highly prestigious and honor not just the printing element, but the marketing strategy and success.

FUSIONWRX Wins Prestigious PEAK Grand Award from Print Services & Distribution Association

FUSIONWRX’s Cross-Media Marketing Campaign with the University of Cincinnati, Lindner
College of Business is named Top Marketing Communications Campaign of the Year.

Cincinnati, Ohio – Northern Kentucky – January 20, 2016 – The Print Services & Distribution Association (PSDA) selected FUSIONWRX, a Flottman Company, as the 2015 PEAK Awards Grand Award winner in the Category of Best Cross-Media Marketing Campaign for a Client.

PSDA’s PEAK Awards program recognizes excellence in marketing services and print by promoting projects that display innovation, quality and deliver a high return on investment. This year there was a record number of entries in each of the twelve categories but only one was awarded the Grand Award.

FUSIONWRX received this prestigious award for its entry UC Top Business School Multi-Channel Campaign.  This project was produced with the University of Cincinnati, Lindner College of Business Marketing Department in an effort to achieve eligibility into the 2015 Bloomberg Businessweek Best Business School Rankings.  (http://www.bloomberg.com/features/2015-best-business-schools)  The program included events, emails and direct mail components that motivated UC Business School alumni and current students to complete a survey on the request of Bloomberg.

“Having this project recognized by the Print Services & Distribution Association is an honor,” said Tom Flottman, President of Flottman Company, “Working with the University of Cincinnati, Lindner College of Business has enable FUSIONWRX to establish itself as an industry leader for marketing communication, engagement and activation.”

This is the second award this project, University of Cincinnati, Lindner School of Business and FUSIONWRX has received; having been honor as a top Integrated Marketing Campaign by the Public Relations Society of America (PRSA) earlier this year.

This award winning campaign and the entire award recipients are featured online at PSDA.org and in PS Magazine – November/December edition which is on newsstands now.

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About FUSIONWRX
FUSIONWRX is a marketing activation, client engagement and public relations agency that helps brands connect with their clients delivering the right message, via the right channels at the right time. For businesses that have solidified their brand, crafted their message and know their target audience the question becomes, “Now What?” and that is where FUSIONWRX takes action. We evoke passion and excitement that motivates your audience to act.  FUSIONWRX is a division of Flottman Company.  Learn more at: www.FUSIONWRX.com.

About the Print Services & Distribution Association
The Print Services & Distribution Association (PSDA) is the exclusive non-profit professional association dedicated to enhancing the success of the distributor channel for business communications, including print, marketing and related services. PSDA is the oldest and largest nonprofit association in the industry — our members include distributors, trade printers, suppliers and technology partners working together to provide differentiated solutions to end user customers. PSDA members comprise a broad network of supply chain partners representing nearly 1,000 companies and more than 10,000 active participants who account for more than $5 billion in combined annual sales. Learn more about PSDA at www.psda.org.

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Protect Your Products With Intelligent Printing and Packaging Solutions

When you’re in the food or pharmaceutical industry, you need packaging that does more than sell your products. You also need printing and packaging solutions that protect your food or medication products, offer consumers relevant information, prevent counterfeiting, and act as a barrier against harmful conditions that could damage your products’ integrity.

But what if you had packaging that also alerted customers about whether your product was safe to use? For instance, what if your medication came with a sensor that told consumers exactly when the product expired,  or what if your package insert was coded to assume that the correct dosage instructions were married to the right medication?

Intelligent printing and packaging incorporates the most important aspects of today’s printing and packaging marketing and then integrates marketing with advanced technology to make your product better than ever. Below, we discuss some of the ways you can utilize intelligent printing and packaging to successfully protect, track, and market your products.

What Is Intelligent Packaging and Printing?

Intelligent packaging, also known as active packaging and smart packing, means using retail containers to improve a product or a customer’s experience with the product. Most intelligent packaging affects industries where products are particularly fragile, perishable, or otherwise sensitive, especially the food and pharmaceutical industries.

For instance, if you ship medications across the country, intelligent packaging can let you and your consumers know if the product has been damaged or compromised in any way.Usage, dosage and instruction information via a folded insert can be coded to stay with a medication or product to reduce the opportunities for mispackaging, labeling or counterfeiting.

What Features Does Intelligent Packaging and Printing Offer?

Intelligent packaging uses a variety of methods to extend your products’ shelf life, enhance your customers’ safety, and detect your products’ freshness level. Common intelligent packaging and printing features include the following.

  1. Chemical Indicators

Advanced intelligent packaging often contains indicators that monitor the presence of specific chemicals in the product. For example, in the food industry, a chemical indicator may report the chemistry of the food contained in a package. These food industry packages let consumers know when their milk or meat products have expired.

These indicators provide much more reliable guidelines than expiration date estimates because they report the chemical changes found in spoiled food. Use of these indicators can save businesses money in inventory and reduce food waste overall.

  1. Identification and Tracking

Tracking tags and other security measures also fall under intelligent packaging. Common packaging security measures include:

  • Article surveillance. You probably have cameras on your property, but did you know that you can surveil specific high-risk items? Electronic article surveillance devices adhere either to the product or the package to decrease the risk of theft.
  • Counterfeit indicators. Many products, such as designer accessories, are subject to counterfeiting. One of the most effective ways to detect counterfeit articles is through security printing. This process produces specific labels that are difficult to duplicate or replace.
  • Do we want to add the invisible ink printed codes matching insert to label to package?
  • RFID tags. Radio-frequency identification chips provide you with tracking information for products of all shapes and sizes.

These identification, protection, and tracking methods don’t just work on cartons and boxes. You can find these elements of intelligent printing and packaging on printed materials like pharmaceutical inserts and miniature inserts. Flottman Company specializes in serialization matching with coded inserts and coded painted packaging. These codes and serialization methods can be as obvious or covert as desired including the use of invisible inks – visible only under UV on black light.

  1. Time and Temperature Indicators

Many products, especially foods and medications, have specific condition requirements. Intelligent packaging reduces the risk of mistakes that compromise your inventory.

For example, time and temperature indicators in the pharmaceutical industry report how long an item has been out of refrigeration, as well as its actual temperature. This data helps employees keep life-saving medication and other important items in good condition.

  1. Additional Information to Improve Customer Education

Much of the extensive customer information found on well-designed packaging falls under intelligent packaging. This printed information may include special disposal instructions, safety warnings, or dispensing guidelines.

How Can You Incorporate Intelligent Packaging and Printing?

Do you want to see how intelligent packaging and printing solutions can protect your products against counterfeiting.  Talk to our experts about smart packaging for your unique business. We’ll help you use your packaging to optimize the way your customers interact with your company and to keep your products safe.

You’re always welcome to meet with the professionals specific to your pharmaceutical needs at Rxperts Group a Flottman Company in person to see our intelligent printing and packaging solutions.

From serialization, invisible ink and code marker solutions, we can connect your package insert directly to the label, the package and the product.

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