The Three B’s of Managing Sponsorships to Increase Brand Awareness

2a93225c-0d34-464f-b209-4d22c7b3b03aSponsorships are an instant way to build goodwill in your community and your target market. Every marketing budget should include an “outreach” fund. Your goal with this fund is expanding your brand’s identity through your support of worthy events, organizations, and individuals.

The benefits to others are obvious when your firm sponsors a softball team or a local drama festival. The benefits to your business are also noticeable. If you choose the right sponsorships and the best printed material to offer at events, your brand will be associated with positive memories for years to come. Continue reading

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3 Essential Considerations When Choosing a Business Card for Your New Business

689b0946-afdb-4d36-8211-8aae4d6b14ccIf you’ve just started a small business, then you may be wondering whether you should invest in business cards. Some business commentators suggest that business cards are no longer relevant in the age of digital technology we live in. However, many experts in marketing believe that business cards still have an important role to play in building your business and growing your brand.

Business cards serve as a visual reminder to potential customers and provide them with your vital contact details if they’d like to engage your services or buy your product in the future. Making the choice to have business cards printed is simple, but deciding on the perfect business card is not so easy.

With so many options available, it can be mind boggling trying to whittle them down to a single design. Here are three essential areas you should consider when having your business cards printed. Continue reading

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Promoting Sustainability: Green Printing and Package Ideas for Your Products

Whether you’re a school, tech company, pharmacy, or small local business, printing is an essential part of your marketing. With your consumer base turning toward earth-friendly initiatives, you can appeal to your client base by choosing green printing and packaging options.

As customers learn that you make an effort to use more environmentally conscious business practices, they can feel good about continuing to use your product. If you’re not sure where to get started, here are some green printing ideas for your business.

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5 Reasons Why Print Still Works in the Digital Age

It’s never been more important to establish and optimize an online presence for your company than it is currently. However, the growing importance of digital media and advertisement has not negated the effectiveness of print materials. A successful marketing strategy for companies in today’s digital age must balance the immediacy and accessibility of online materials and the impact and persuasiveness of print materials.

In this blog, we list five reasons why print media remains an important part of connecting with your target audience.

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