5 Tips To Come Up With A Killer Logo For Your Small Business

peopleWhether you’re starting a new business or growing an established one, creating an eye-catching and successful logo is key to building a brand that customers will remember.

However, if you don’t have the budget to spend a lot of money hiring professionals to design your logo, it can be daunting to try doing it yourself. So, how can you make your own logo a great one? Here are 5 tips for any business.

Find Your Message

Before you begin designing, sit down and write out on paper what you want to convey with your logo. If you’re an accounting business, for example, you may want to send a message of accuracy, stability, or precision. A document delivery service, on the other hand, probably wants a logo that reflects speed and motion. Continue reading

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5 Powerful Ways to Make a Big Impact With Your Direct Mail

paperworkPrinted marketing materials are far from dead; in fact, print content, including direct mail, is alive and well. However, getting your materials opened and read requires some planning on your part. Below are a few strategies you should adopt when creating printed marketing content to be sent by mail.

Hand-Write the Address

When it comes to getting your envelopes opened, there is nothing that can match using a handwritten address. In fact, it is an automatic reaction to open an envelope that bears the handwriting of another person; many people simply won’t throw away a hand-addressed envelope. Continue reading

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What New Marketing Strategies Could Benefit Your Nutraceutical Company?

pillsIf you struggle with how to market your company’s nutraceutical products in a unique and effective way, you’re not alone. Marketing doesn’t always come naturally for many company owners, and marketing nutraceuticals can be especially challenging because of the sheer number of products on the market.

Fortunately, there are a few new marketing techniques and strategies especially well-suited for nutraceuticals. Read on for several cutting-edge marketing strategies that could provide some specific benefits for your nutraceutical business. Continue reading

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