4 Reasons Business Cards Are Still Important

cardIn today’s digital world, potential customers can find the information they are searching for with just a click of a button. The Internet allows businesses to reach a world-wide audience merely by having a website. This begs the question, why would you still need a business card to promote your business?

There are actually many reasons that having a well-designed, professionally printed business card is still important. Here are four of them.

1. Business Cards Provide a Quick and Easy Way to Give Out Pertinent Information

Have you ever met a potential client and have had to take the time to scribble down your contact information? Continue reading

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An Ounce of Prevention: How to Confidently Proofread Your Business Documents

womanCommunication is vital for any business. The ability to be clear, approachable and professional when sharing information or conversing with both clients and business partners can add money to your bottom line and years to your company’s life.

But, chances are you didn’t get into business because you’re a communications expert. So, how can you improve your skills at written projects for your company? Here’s a handy guide to proofing your work to make it really shine.

Always Proofread

There’s probably not a writer in the world who can write perfectly without going back over their work. Continue reading

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How Can Packaging Inserts and On-Package Coupons Increase Your Sales?

couponsIf you manufacture items for retail sale, you’re probably always on the lookout for new marketing tips and tricks to increase your sales presence. In today’s fast-paced and tech-heavy society, it can be tempting to move away from physical coupons, brochures, and other marketing materials in favor of online-only advertisements; however, doing so can leave a fairly large portion of your potential market untapped.

Often, marketing materials like packaging inserts and on-package coupons can give your items an edge over other products, even those that are usually available at a lower price point.

Read on to learn more about what makes these marketing methods so successful, as well as some of the factors you’ll want to consider when pursing on-package coupons and packaging inserts for your own retail products.  Continue reading

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