4 Printing Techniques That Help Brochures Stand Out


Brochures remain an effective marketing tool. In order to create a successful brochure, though, you have to make one that grabs people’s attention. While great copywriting and beautiful images are essential, there are also some printing techniques that can help make a brochure pop and capture people’s attention.

Use Four-Color Printing to Bring Out Images and Text

First and foremost, brochures should be printed using four-color printing. With today’s digital printing technology, four-color printing is affordable — especially when done at scale. It’s also the printing technique that will best showcase your brochure. With four-color printing, both a brochure text and its images will stand out.

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