Millennials make up a group that encompasses more than 70 million people. Consumers in this age bracket don’t just represent a large buying force, they also represent a generation that is vastly different from previous ones.
Consequently, effectively pursuing the millennial consumer requires a unique approach. If you’re currently targeting this demographic, or have plans to, learn what steps we, at Flottman Company, take to design marketing materials that specifically have millennials in mind. Continue reading