4 Dos and Don’ts of Designing Your Brochure

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Print marketing remains a very effective way to get the word out about your business, service and/or product. There are many elements to print marketing, and it is up to you to select the tool that is going to help you reach your audience in the most effective and beneficial way. For many businesses, brochures are that tool.

With the right layout, design and verbiage, a brochure can really take your business to the next level. Therefore, it is important to take your time in designing your brochure to ensure that it serves its purpose as an effective marketing tool. You want your brochure to inform, impress, and move the reader to action. With that being said, there are some dos and don’ts to consider as you are creating your brochure.

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4 Ways to Design Marketing Materials with Millennials in Mind

da27d0a6-bb79-4557-aa43-8c006060bb14Millennials make up a group that encompasses more than 70 million people. Consumers in this age bracket don’t just represent a large buying force, they also represent a generation that is vastly different from previous ones.

Consequently, effectively pursuing the millennial consumer requires a unique approach. If you’re currently targeting this demographic, or have plans to, learn what steps we, at Flottman Company, take to design marketing materials that specifically have millennials in mind. Continue reading

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