If you’ve just started a small business, then you may be wondering whether you should invest in business cards. Some business commentators suggest that business cards are no longer relevant in the age of digital technology we live in. However, many experts in marketing believe that business cards still have an important role to play in building your business and growing your brand.
Business cards serve as a visual reminder to potential customers and provide them with your vital contact details if they’d like to engage your services or buy your product in the future. Making the choice to have business cards printed is simple, but deciding on the perfect business card is not so easy.
With so many options available, it can be mind boggling trying to whittle them down to a single design. Here are three essential areas you should consider when having your business cards printed.
1. The Quality of the Card Stock
Business cards are printed on thick paper called card stock. Card stock is thicker than normal paper but not as thick as cardboard. The thickness of card stock is referred to as the GSM, or grams per meter. As a general rule, card stock for business cards should be around 300GSM or slightly heavier.
The quality of the card stock is an important part of creating a perfect business card. If it’s too flimsy, it won’t stand up to much handling and can come across as cheap and amateurish. If the card is too thick and heavy, it may deter people from keeping it in their wallet or purse for long.
2. The Quality of the Printing
If you’re a newcomer to the world of printed business materials, you may believe that all digital printers are pretty much the same. Unfortunately, this is not the case, and the quality of printing can vary widely from one printing company to another.
Make sure you choose a printing company that uses the best printers available. This way your business cards will be clear, sharp, and vibrant. Printers that produce prints with a high DPI, or dots per inch, will also ensure the best-quality business card, particularly if you’re using photographic images in your card’s design.
3. The Quality of the Design
Even the finest card stock with the most professional digital print won’t save your business cards if they’re poorly designed. While many people choose to use stock designs, if you want your new business to be taken seriously, then you should have a professional take care of your business cards.
Along with your name, business details, and contact information, you should include a business logo that corresponds with the one on your website and other print material. Choosing a modern and easily read font or fonts is also vital, so save the comic sans for your kids’ homework assignments.
Your business cards are often the first exposure to your brand and marketing that potential customers will have. Creating the right first impression is essential, and spending a little bit extra on high-quality cards should be seen as an investment.
The team at Flottman Company are printing and marketing professionals with a wealth of knowledge and experience in print media. We’ve been in the printing industry for over 90 years. We can help you to decide on what card stock will work best for you and will provide excellent print quality with our industry-leading printing press.
We can also help you to design a business logo for your business cards to help you build your brand both in print and across digital media. Contact us today to get started.