In today’s digital world, potential customers can find the information they are searching for with just a click of a button. The Internet allows businesses to reach a world-wide audience merely by having a website. This begs the question, why would you still need a business card to promote your business?
There are actually many reasons that having a well-designed, professionally printed business card is still important. Here are four of them.
1. Business Cards Provide a Quick and Easy Way to Give Out Pertinent Information
Have you ever met a potential client and have had to take the time to scribble down your contact information? Or maybe you’ve wanted to beam the information from your phone to theirs but your phones weren’t compatible? Possibly you’ve even given out the incorrect e-mail address so that a potential client was not able to contact you.
You can avoid hassles like these by simply handing someone your business card. Effective business cards contain the most pertinent information, such as the following:
- Your company logo and tagline
- Your name and job title
- Your most used social media profiles
- Your contact information (website, e-mail, cell phone number)
Some businesses also add a QR code or a photo. You don’t want your business card to look too cluttered, so they should also have just enough white space.
2. Business Cards May Be the Only Way Some People Can Access Your Information
Sure you have a website that tells the world what kind of services you offer, how to contact you, and a compete history about your company. But how are people going to find your website without knowing where to look? While there are plenty of computer savvy people out there who can type just the right keywords to try to find what they’re looking for, they might end up on your competitor’s website instead.
On the other end of the spectrum, there are actually people who don’t ever go online. For people who don’t use the computer, your business card might be the only way to find out about you.
3. Business Cards Offer a Way to Make a Personal Connection
If you’re serious about effectively promoting your brand, then you’ll want to do everything you can to make a genuine connection. Swapping information digitally can be very impersonal, which makes having your business card handy a great way to make a more personal connection. By handing someone your business card, you’re not only providing them with important information, you’re having a conversation with them, you’re shaking their hand, and you’re making a personal connection.
Because your business card is also a way to make a great first impression, you’ll want to ensure your business card positively reflects you and your brand. Instead of printing your own business cards on your laser printer, get it done by a professional who can ensure your card will be of high quality.
4. Business Cards Are One of the Most Effective Marketing Tools
Potential customers are everywhere. They’re at the grocery store you shop at, they’re at trade shows, and they’re at conferences. In other words, they’re everywhere that you are. Of course you’re not going to be handing out your business card to everyone you see, but when the opportunity arises, your card can be one of your most effective marketing tools.
An added bonus is that business cards are easy to carry with you wherever you go. Simply put a small stack in your wallet or purse and let the marketing begin.
If you need business cards printed so that you can effectively market your brand, contact Flottman Company today to request your quote.