Communicate Brilliantly - Cross-Media

Cross-media marketing is the best of all worlds.  It combines print, email, web and mobile technologies so that you can communicate with consumers where they are listening and perhaps even more importantly make it easy for them to talk back to you.  It is also highly trackable.  Cross-media marketing starts with taking a look at what you are trying to accomplish and then deciding which combination of communication channels will get you the best results.  Some channels to consider are print, email, personalized URLs, and QR codes.