Keeping Current: 4 Marketing Recommendations for 2017

Keeping your business relevant and competitive has become increasingly difficult, especially for smaller companies with lower budgets. Many business owners struggle to identify where and how best to spend their marketing budgets to most effectively connect with their current and prospective customers.

Understanding the future of marketing can help you make smart decisions now. In this blog, we list four marketing trends you can expect to see this year.

  1. Customer-First Marketing

In recent years, there’s been a shift in customer focus. Rather than prioritizing the quality or availability of goods and services, contemporary consumers are concerned with the individual customer experience. What does this shift mean for your marketing strategy?

Industry experts recommend personalizing and individualizing the experience. Your goal is to make each customer feel like he or she comes first in your business. One of the easiest ways to create this perception is to make recommendations based on the products or services each customer has already used. For example, when you buy anything from Amazon and a number of recommendations pop up.

You will also want to provide surveys and results because contemporary customers look at other people’s experiences with your company before working with you.

  1. Interactive Rather Than Static

Currently, the best marketing campaigns encourage customers to engage with the content rather than just view it. For example, lots of successful marketing campaigns have encouraged customers to tweet a common hashtag, upload videos of their favorite products, or post pictures of how they use the product.

While much of this interaction happens on digital platforms, you can also encourage customer interaction by taking digital to the next level.  Hold contests to make your customers feel like they’re an integral part of how you do business. One of my favorites is the Orvis cover dog photo contest. Thousands upon thousands of people send in a picture of their dog in hopes of being named the “cover dog.”

  1. Personality Over Authority

While you want your customers to see you as an authority in your industry, contemporary consumers are more concerned with your persona than with your credentials. If your prospective customers don’t see your company as trustworthy and likeable, your actual level of experience may not matter. Share with your audience any community service work or volunteer efforts your company participates in. This will help humanize your company persona.

In addition, your personality could be judged by the shift toward influencer marketing. In influencer marketing, you rely on recommendations and endorsements to help sell products. Many of these influencers are social media personalities, rather than traditional celebrities. If you can find out who your customers trust and whose lives your customers are interested in, you can identify the type of influencer who can revolutionize your company persona.

It’s also more important than ever to establish a consistent persona in your print and digital media. Humor and storytelling, which we’ll discuss in more depth in the next section, can be major assets for giving your company a personality.

  1. Story-Based Selling

You may have noticed a trend in commercials where the ad creates a narrative rather than just hawking a product. While story-based selling is hardly a new concept, it’s a strategy that you should emphasize in the coming year.

One of the easiest ways to improve the narratives that your company tells is to livestream and add more videos to your website and social media accounts. High-quality video content conveys a lot of emotion quickly.

You can also shift the focus of your print advertising from the product itself to how the product may change the customer’s life. Actual customer testimonials and stories are a great starting place.

The marketing needs of your business may differ from these general recommendations. To ensure that you’re keeping up with the times and thinking ahead, partner with the experienced marketing experts at FUSIONWRX @ Flottman Company. We pride ourselves on multichannel marketing that makes your message clear.

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4 Steps for Using Social Media to Connect Your Business to Your Customers

While print media remains essential for communicating with your customers, business owners must also develop a strong online presence. Because many prospective customers will first encounter your business online, multichannel marketing has become more important than ever, as we discussed in our previous blog, “How Multichannel Marketing Can Improve Your Business.”

In this blog, we discuss one of the most difficult and yet most crucial forms of digital communication: social media. Here are four steps to establish a strong social media-based connection between your business and your customers.

  1. Discuss Your Needs with a Marketing Team

While it may seem fairly straightforward to sign up for a Twitter account and proceed from there, successful digital communication can be complex. Unless you run a small startup company that isn’t ready for full-scale marketing, you should work with a reputable marketing team.

Look for a team that has experience in both print and digital media so you don’t have to work with two different marketing strategists. Many of the following steps will be a lot simpler with the guidance and expertise of your marketing team, especially if your past and current use of social media is limited.

  1. Choose Your Platform

Once you have established a partnership with a solid marketing team, it’s time to come up with a social media plan. Your first order of business is to decide which platforms will work best for your company and which social media platforms to focus on.

Start with the basics. Most businesses should have a Facebook page and LinkedIn profile since these accounts help both prospective customers and employees find your business. In most cases, you’ll also want a Twitter handle.

From there, your best choices depend on your business. For example, a bakery should seriously consider an Instagram account where they can show off their best delicacies while a bookstore may prefer to interact with literature fans via Tumbler.

  1. Understand Each Platform You Use and Format Accordingly

Once you choose your social media platforms, spend some time browsing. It’s important to understand the spirit and common usage of each platform so that any inexperience you may have doesn’t distract from your message. For example, misusing or overusing hashtags on Twitter may get you more rolled eyes than new customers.

Work with your marketing team to get as intimately acquainted with the demographics of each platform as possible. You’re targeting vastly different people when you use Facebook than when you use Tumbler.

Learn to format your posts to their best advantage for each platform. Returning to our Twitter example, shorten URLs you use so you have more room for your message, stick to single tweets, and keep your content as current as possible.

  1. Prioritize Social Media Engagement

As a business owner, you oversee many different marketing efforts. However, it’s vital that you prioritize your social media presence. High-quality social media interaction can improve your search result rankings, generate customer loyalty, and increase your company’s overall visibility.

If possible, hire an employee or small team who can dedicate all of their time to creating a consistent, engaging social media presence. This way, you can ensure that you respond to all relevant messages without diverting energy or time away from your primary products or services.

Using the same people for most of your social media posts also ensures that your company maintains your chosen persona across multiple platforms, which can increase brand loyalty and improve prospective customers’ first impression of your company.

Use these guidelines to begin building your online authority and your social media follower count so you can better communicate with your target audience. If you need assistance, our FUSIONWRX team here at the Flottman Company can help ramp up your marketing communication.

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How Images Optimize Your Press Releases

You’ve heard of the saying “a picture is worth a thousand words.” Nowhere does that tried and true adage ring more accurately than in business-related media.

Including the right images in your inserts, catalogs, mailings, and other media is essential to catching your reader’s eye and turning interest into sales. In this blog, we discuss the power of images in your press releases, both digital and print.

 

december-2016-blog-post-image

Why Images?

Readers look at images more readily and with more focus than text, especially when reading online. This characteristic comes from the fact that the brain can process visual media almost 60,000 times faster than it can process text. When readers look at your press release, they likely process the header image before they read a single word.

However, not all marketing images are created equal. In addition to asking “why use images?,” it’s important to also ask “which images should you use?”

Which Images?

The best images for any campaign represent or summarize a portion of what your text says in a straightforward manner. It’s smart to use actual images of your products or staff in press releases.

When choosing images, you must also consider what the reader will glean from them. If you want to showcase a product, for example, opt for a picture of someone using the object rather than a simple catalog shot.

Additionally, your press release images should always have the following characteristics:

  • Appropriate photo resolution for the media type
  • Content that reflects your message and company persona
  • Dimensions that fit the final format
  • Readable imagery

Once you choose your image and decide where to put it in your press release, you should also put some time into composing your caption for the picture. Because images catch the eye, your reader will likely look at the caption before any other text on the page.

Digital Press Releases

If you publish your press releases on your website or through a local news site, images are crucial. In your digital press releases, images provide the following crucial benefits:

  • Enhanced reader engagement, especially since many online readers do not pursue articles that don’t have engaging images
  • Improved search engine optimization (SEO), which makes the press release easier for readers to find
  • More shareability on social media sites

In addition to including the pictures you might usually use in a press release, consider engaging alternatives like infographics. These summary images are ideal for digital readership.

Print Press Releases

If you publish press releases in a newsletter, marketing campaign, or other form of print news media, images should be one of the first components you think about. Printed images do the following:

  • Catch the reader’s eye, especially on pages that are busy with advertisements or other articles
  • Make the press release more memorable
  • Simplify reading and understanding the content since images and captions help break up large blocks of text

Before you choose your print images, consider the quality of the final product. If your images will appear in a black and white newspaper, you want bolder and better lit pictures. If your press release will have high-resolution printing, your images should have a similarly high-quality feel to them.

Whether your next press release announces a new product or a company expansion, plan to use high-quality images to enhance the appearance and content of the release.

Want to harness the power of well-chosen images to make your next press release more impactful? Work with the team at Flottman Company. We offer  marketing packages that encompass many aspects of your business’ image, from your business cards to your press releases, to ensure that your audience receives your message.

Proofread Like a Pro: 3 Secrets to Success

In 1962, NASA launched the Mariner 1, an interplanetary probe on its way to Venus. Within minutes after takeoff, the probe exploded due to a single missing hyphen in its code, costing NASA $80 million.

And in 2006, accounting software for the New York City Department of Education misinterpreted a document. An extra letter made the document unreadable, and as a result, the department spent $2.8 million rather than $1.4 million in transportation.

In each of these situations, small typos cost business owners millions of dollars. Naturally, you want to avoid similar mistakes when you prepare any marketing campaign.

With a little proofreading, you can catch typos, spelling errors, and misplaced punctuation before they cost you sales and customers. If you’re not sure where to start, try the following strategies to improve the quality of your text.

1. Don’t Rely Solely on Spellchecker

If you work digitally, you should note that many word processors come with their own spellchecker and grammar checker programs. Microsoft Word, for example, will underline basic errors and let you know if you’ve repeated words.

But this program won’t find everything. Spellchecker might not pick up on homophones (words with same sounds but different spellings), and it won’t help you decide between commonly confused words such as affect and effect.

For best results, you may need to plug your content into multiple programs and checkers. Some of the most popular editing tools such as Grammarly Proofreader, PolishMyWriting, Ginger, and Slick Write will help you find mistakes that your typical word processor might miss.

2. Read It Aloud

Unless you have an audience, you likely don’t read out loud. In fact, you read much faster when you let your eyes, rather than your mouth, do the work. The brain understands familiar words without needing complete input from individual letters, so you can skim quickly and still absorb information.

But when you proofread, take the time to say each word out loud, not just in your head. The auditory input will help your brain detect errors that you would have jumped over otherwise.

Additionally, reading aloud lets you see where pauses occur naturally. If you haven’t taken a breath for a while, you may have a run-on sentence that needs dividing or a particularly long sentence that could use simplification.

Furthermore, when you read out loud, you can quickly spot awkward word placement, repetition, and gaps in information. When you hear your work, you can also get a greater sense of your overall tone, and you can quickly tell whether you are too casual, formal, chatty, or serious.

If you have a smaller article or post, try reading it backwards and it will help you check your wording.

3. Re-Read After Making Corrections

After reading over your project, you’ve likely made a few corrections. You may have crossed out unnecessary phrases or inserted punctuation to make your piece flow more smoothly and feel more natural.

But sometimes your corrections can cause additional problems rather than fix your original mistakes. When you insert a forgotten word, your overall sentence may seem ambiguous. When you remove a troublesome sentence, you might delete essential punctuation along with it. And when you add an explanatory paragraph, the new information may conflict with an earlier statement.

As a general rule, read through your document multiple times and focus on different editing aspects during each session. For example, the first round could emphasize sentence structures. The second round could dissect your word choice and spelling. The third round could double-check facts and figures.

If your deadline allows, give yourself time to set the text aside for a few hours (or days) so you can approach your project with a fresh set of eyes each time. Use all the time you need, put it down and come back in an hour or a day and start fresh.

Don’t Be Afraid to Ask for Help

When you practice the above techniques and tips, you can find many typos and mistakes you may have missed. However, proofreading your own work proves difficult, and even the most experienced editors might not see problems with their own writing.

Use these techniques for notes, emails, posts, brochures, articles, and everything. Take the time to proofread even the simplest of copy!

Before you print your final copy of your next project, hire an expert (or even ask a close friend, family member, or coworker) to quickly glance over your work. Your piece will look cleaner and more professional as a result.

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A Small Business Owner’s Guide to Intelligent Packaging

As a small business owner, you spend the majority of your time working on your products or services and business model. But as your company matures, you realize that your goods don’t always appeal to the audience you’d like to target. Or worse, you realize that your audience doesn’t find your goods as useful or accessible as you’d like.

You may seem surprised to learn that your marketing, specifically your packaging, can put your company back on track.

The shape, practicality, and content of your packaging can prove nearly as important as what you put inside it. In this blog, we discuss some of the ways you can make your boxes, envelopes, and bags work for you through intelligent packaging.

What Is Intelligent Packaging?

Intelligent packaging, also known as active packaging and smart packing, consists of using retail containers to improve a product or customers’ experience with the product. Most intelligent packaging affects industries where products are particularly fragile, perishable, or otherwise sensitive.

What Features Does Intelligent Packaging Offer?

Designers make advancements in regards to what packaging can do on a regular basis. Today’s intelligent packaging can lengthen a product’s shelf life and improve customer education.

Common packaging features include the following.

1. Chemical Indicators

Advanced intelligent packaging often contains indicators intended to monitor the presence of specific chemicals in the product. For example, in the food industry, a chemical indicator may report the chemistry of the food contained in a package. Commonly, these food industry packages let you know when your milk or meat products have expired.

These indicators provide much more reliable guidelines than expiration date estimates because they report the chemical changes found in spoiled food. Use of these indicators can save businesses money in inventory and reduce food waste overall.

2. Identification and Tracking

Your products don’t have to be perishable to be sensitive. Tracking tags and other security measures also fall under intelligent packaging. Common packaging security measures include:

  • Article surveillance. You probably have cameras on your property, but did you know that you can surveil specific high-risk items? Electronic article surveillance devices adhere either to the product or the package to decrease the risk of theft.
  • Counterfeit indicators. Many products, such as designer accessories, are subject to counterfeiting. One of the most effective ways to detect counterfeit articles is through security
    printing. This process produces specific labels that are difficult to duplicate or replace.
  • RFID tags. Radio-frequency identification chips provide you with tracking information for products of all shapes and sizes.

These important security measures reduce loss by theft, employee misconduct, and warehousing issues.

3. Time and Temperature Indicators

Many products have specific condition requirements. Intelligent packaging reduces the risk of mistakes that compromise your inventory. For example, time and temperature indicators in the pharmaceutical industry report how long an item has been out of refrigeration, as well as the actual temperature. This data helps employees keep life-saving medication and other important items in good condition.

Additionally, much of the extensive customer information found on well-designed packaging falls under intelligent packaging. This information may include special disposal instructions, safety warnings, or dispensing guidelines.

Think your packaging could use an upgrade? Work with a marketing and printing expert to pinpoint any issues with your current packaging. Then, these professionals can help you take specific, calculated steps to make your products more convenient, eye-catching, and functional.

As a small business owner, you need all the advantages you can get. Use your packaging to optimize the way your customers interact with your company and products.

To learn more about improving your business through marketing strategies, printing technologies, and print advertising, browse our blog section.

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How Multichannel Marketing Can Improve Your Business

When you started your business, you dreamed that it would grow and flourish. Whatever products or services you sell meet a specific purpose for your customers or they fill a certain need. Lately, though, you may have noticed that your ads aren’t reaching your target demographic-and sales might not be rising as much as you’d like.

So how do you reach your desired customers and let them know that you have something to offer? How do you accomplish these goals and rise as a business?

If you think about society today, you likely think that everything is fast paced and convenient. And you’d be right. People all over the world like to have everything as quickly and easily as possible. So if you want to better reach your customers in a way that works for them, you have to change your marketing strategy.

The world we live in has advanced in many ways-and the way you market your company should work in tandem with these advancements. Below, we’ll discuss a new marketing tactic called multichannel marketing. Read on to discover this new strategy and discover how you can incorporate it into your business’s advertising techniques.

What Is Multichannel Marketing?

Simply put, multichannel marketing is a way to interact with potential and current customers on multiple platforms, or channels. These channels can include anything from your retail store and website to print ads, product packaging, and promotional events. Word of mouth even counts as an advertising channel you can use to market your company.

These channels come in online and offline forms. Online forms, as you likely guessed, are serviced through the Internet. They include channels like mobile apps, email, videos, and social media posts. Offline marketing includes any other channel not found on the Internet: print ads, word of mouth, coupons, events, and similar advertisements.

By marketing your brand through various channels, you allow your customers to buy products or request services from you in the easiest, most appropriate way possible. But to reach the highest amount of current and future customers as you can, the best approach is to use a combination of online and offline channels.

How Can I Benefit From Multichannel Marketing?

Aside from having a wider reach to your customers, you can receive the following advantages when you participate in multichannel marketing:

  • Better practices
  • Consistent branding
  • Enhanced productivity
  • Increased sales
  • More aligned business plan
  • More business growth
  • More touch points and collectable data

And, over time, these cost-effective marketing techniques can help your company save money while still advertising as much as or more than you have in the past. As you continue to use these marketing methods, and as you collect data your customers output, you can more easily understand what appeals to these individuals.

For example, this data may show you what products appeal to your customers and which ones don’t. After seeing this data, you can bring in more products that you know consumers will buy and discontinue products you know they won’t invest in. As a result, your business plan becomes aligned with consumer desires, your sales increase, your employees become more productive, and your business grows.

How Can I Implement These Ideas Into My Marketing Strategy?

You may find it difficult to adjust your current marketing plan to a multichannel strategy. Use the following steps to get started:

  1. Look at your current plan. Discover where you have room to make changes or decide what current tactics don’t work for your company.
  2. Choose which types of channels you’d like to use as part of your advertising campaign.
  3. Set goals for what you want your new marketing strategy to accomplish.
  4. Determine what course of action you want your customers to take after they see your advertisements. This step can help you meet your marketing goals more effectively.
  5. Create a common graphic design scheme to use across all channels. This consistency reinforces your company’s brand and allows your customers to interact with familiar advertisements across various platforms. Your design should also help your customers take your preferred course of action if possible.

Once you’ve established this new strategy, open accounts with online channels and work with entities that provide services for offline channels. For example, many online channels are easy to set up and manage on your own. You can quickly set up a business account on Facebook, Twitter, Instagram, and other platforms. And, if you collect contact information from your customers, you can send out email ads or videos.

For offline channels, you’ll need to consult with other professionals. If you choose to set up a promotional event, work with an event planner. If you want to create print ads and coupons, or improve your current ones, connect with Flottman Company.

We have years of experience in the printing industry and know just how to make your printed ads, coupons, packing, and inserts stand out. Let us know what you have in mind and what you want to market, and we’ll do our best to help your printed projects-and your company-succeed.

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Subtle Security: What You Need to Know About Invisible Ink Printing

When you think of invisible ink, you may picture hidden treasure maps or remember childhood codes written with lemon juice. But you’ve probably encountered invisible ink in a number of professional and commercial settings without knowing it.

The invisible ink used for official printing is more high-tech than what you may think of in popular culture or games of pretend. In fact, invisible ink represents one of the most important security precautions that business owners can take.

In this blog, we give you a summary of this printing technique and how it might help you better secure your products.

What Does Professional Invisible Ink Consist Of?

Professional invisible ink has a complex recipe that ensures that the designs remain unseen, crisp, and readable.

Most of professional inks are fluorescent, meaning that appear invisible in normal light but appear to glow under UV or black light. To create this kind of image, professionals use a simple sugar, binding agent, and fluorescent molecule, such as heterorotaxane.

Each expert printing company has its own recipe, ensuring that designs printed by that organization look and perform differently from those printed by competitors. The process usually involves application of multiple inks with different properties to create a single image.

How Do You Reveal the Presence of Invisible Printed Material?

To reveal an invisible ink image, you have to know what the ink interacts with. For example, fluorescent inks glow under black light, but thermochromic inks require a temperature change before they become visible.

Some invisible ink types can appear when run through certain smartphone apps. However, most invisible inks remain undetectable unless you have the equipment necessary to read them.

What Might You Print in Invisible Ink?

So how might you use invisible ink on your products, pamphlets, or printed inserts? Almost anything you can print in visible ink, you can reproduce in invisible ink.

Common invisible ink elements include:

  • Anti-counterfeit marks
  • Barcodes
  • Brand symbols
  • Serialization
  • QR codes

Your professional printing partner such as Rxperts Group, a Flottman Company can help you design any of the above elements in invisible ink according to your security concerns and needs.

How Does Invisible Ink Printing Improve Security?

Invisible ink printing’s primary purpose is to prevent product counterfeiting. This characteristic makes invisible ink an essential security measure in luxury markets, pharmaceutical manufacturing, and other industries where counterfeiting regularly causes loss.

Because each product can have a unique invisible ink element, printed in an ink with a set, specific recipe, these marks are virtually impossible to replicate.

You can also use invisible ink for checking the authenticity of tickets, coupons, and other printed materials. For example, black IR ink, one common form of invisible ink, interacts with the lights of copy machines. When you print with black IR over a unique mark, such as a coupon barcode, the invisible ink reaction to copiers makes it impossible for someone to copy and reuse the coupon.

In pharmaceutical usage, invisible inks are printed to match the miniature folded insert, with the packaging and the product. Invisible ink printing of sequential numbers on each component helps with inventory, tracking, and anti-counterfeiting.

 

If you think that invisible ink printing could aid in loss prevention for your business, discuss your options with the invisible ink experts at Rxperts Group and Flottman Company.

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Protect Your Products With Intelligent Printing and Packaging Solutions

When you’re in the food or pharmaceutical industry, you need packaging that does more than sell your products. You also need printing and packaging solutions that protect your food or medication products, offer consumers relevant information, prevent counterfeiting, and act as a barrier against harmful conditions that could damage your products’ integrity.

But what if you had packaging that also alerted customers about whether your product was safe to use? For instance, what if your medication came with a sensor that told consumers exactly when the product expired,  or what if your package insert was coded to assume that the correct dosage instructions were married to the right medication?

Intelligent printing and packaging incorporates the most important aspects of today’s printing and packaging marketing and then integrates marketing with advanced technology to make your product better than ever. Below, we discuss some of the ways you can utilize intelligent printing and packaging to successfully protect, track, and market your products.

What Is Intelligent Packaging and Printing?

Intelligent packaging, also known as active packaging and smart packing, means using retail containers to improve a product or a customer’s experience with the product. Most intelligent packaging affects industries where products are particularly fragile, perishable, or otherwise sensitive, especially the food and pharmaceutical industries.

For instance, if you ship medications across the country, intelligent packaging can let you and your consumers know if the product has been damaged or compromised in any way.Usage, dosage and instruction information via a folded insert can be coded to stay with a medication or product to reduce the opportunities for mispackaging, labeling or counterfeiting.

What Features Does Intelligent Packaging and Printing Offer?

Intelligent packaging uses a variety of methods to extend your products’ shelf life, enhance your customers’ safety, and detect your products’ freshness level. Common intelligent packaging and printing features include the following.

  1. Chemical Indicators

Advanced intelligent packaging often contains indicators that monitor the presence of specific chemicals in the product. For example, in the food industry, a chemical indicator may report the chemistry of the food contained in a package. These food industry packages let consumers know when their milk or meat products have expired.

These indicators provide much more reliable guidelines than expiration date estimates because they report the chemical changes found in spoiled food. Use of these indicators can save businesses money in inventory and reduce food waste overall.

  1. Identification and Tracking

Tracking tags and other security measures also fall under intelligent packaging. Common packaging security measures include:

  • Article surveillance. You probably have cameras on your property, but did you know that you can surveil specific high-risk items? Electronic article surveillance devices adhere either to the product or the package to decrease the risk of theft.
  • Counterfeit indicators. Many products, such as designer accessories, are subject to counterfeiting. One of the most effective ways to detect counterfeit articles is through security printing. This process produces specific labels that are difficult to duplicate or replace.
  • Do we want to add the invisible ink printed codes matching insert to label to package?
  • RFID tags. Radio-frequency identification chips provide you with tracking information for products of all shapes and sizes.

These identification, protection, and tracking methods don’t just work on cartons and boxes. You can find these elements of intelligent printing and packaging on printed materials like pharmaceutical inserts and miniature inserts. Flottman Company specializes in serialization matching with coded inserts and coded painted packaging. These codes and serialization methods can be as obvious or covert as desired including the use of invisible inks – visible only under UV on black light.

  1. Time and Temperature Indicators

Many products, especially foods and medications, have specific condition requirements. Intelligent packaging reduces the risk of mistakes that compromise your inventory.

For example, time and temperature indicators in the pharmaceutical industry report how long an item has been out of refrigeration, as well as its actual temperature. This data helps employees keep life-saving medication and other important items in good condition.

  1. Additional Information to Improve Customer Education

Much of the extensive customer information found on well-designed packaging falls under intelligent packaging. This printed information may include special disposal instructions, safety warnings, or dispensing guidelines.

How Can You Incorporate Intelligent Packaging and Printing?

Do you want to see how intelligent packaging and printing solutions can protect your products against counterfeiting.  Talk to our experts about smart packaging for your unique business. We’ll help you use your packaging to optimize the way your customers interact with your company and to keep your products safe.

You’re always welcome to meet with the professionals specific to your pharmaceutical needs at Rxperts Group a Flottman Company in person to see our intelligent printing and packaging solutions.

From serialization, invisible ink and code marker solutions, we can connect your package insert directly to the label, the package and the product.

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A MARKETING ADVISOR THAT IS NOW GOLD, ALL GOLD

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The Flottman Company of Northern Kentucky/Cincinnati was Awarded 2 Gold, 6 Silver and 3 Bronze Print Excellence Certifications from the Printing Industries Association of Ohio • Northern Kentucky.

Northern Kentucky – Cincinnati, Ohio – January 27, 2015: The Flottman Company is a multi-channel marketing communication leader and a pharmaceutical printed literature manufacturer. Flottman Company was awarded two (2) GOLD winners in this year’s Printing Industry Association’s annual awards. Flottman Company’s top GOLD winner is their own Marketing Advisor quarterly news-magazine. In addition to the two (2) GOLD awards Flottman Company was honored with six (6) Silver and three (3) Bronze.

Flottman Company WON the following awards:

2 GOLD Awards

6 Silver Awards

3 Bronze Awards

The 2014-15 Print Excellence Awards is an annual competition hosted by the Printing Industries of Ohio • Northern Kentucky (PIANKO). Entries are judged for quality, design, craftsmanship and production. The 2014-15 competition included 498 entries from 50 different companies; setting participation records for both the number of entries and number of companies.

Flottman Company’s two (2) GOLD winners will represent the entire Southwest Region in PIANKO’s association-wide competition for Best of Category and Best of Show prizes to be awarded at the Grand Ceremony this August in Columbus, Ohio. These GOLD winners will also go onto the National Competition later this summer. This is the third straight year that Flottman Company has received GOLD awards and had the privilege of representing the region both association-wide and on a National level.

All entries were critically judged by two out-of-state officials; Ken Eberhart of Merrick Printing and Glenn Petry of Glenn Petry & Associates of Indianapolis, Indiana. According to the Print Industry Association’s President, Jim Cunningham, “This year’s highly experienced judging panel was extremely impressed with the incredible variety of work and degree of production excellence.

Flottman’s honored entries included complete multi-channel marketing campaigns, logo design, corporate communications, collateral materials, direct mailers, event programs and trade show collateral.

“This is the first year that efforts from every department of our company received recognition; including our marketing, graphic design, printing and miniature folding teams. Congratulations to our entire company for receiving 11 Print Excellence Awards and a special thank you to all our clients for putting their trust in us.” stated Tom Flottman, Flottman Company CEO.

 

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About Printing Industries of Ohio • Northern Kentucky: www.pianko.org

Printing Industries of Ohio • Northern Kentucky serves nearly 400 commercial printing companies and suppliers to the industry. The Association provides a broad range of products and services to its membership. Printing Industries of Ohio • Northern Kentucky is an affiliate of the national Printing Industries of America, the largest graphic arts association in the world. For more information on Printing Industries of Ohio • Northern Kentucky and Printing Industries of America please visit www.pianko.org

 

About the Flottman Company: www.FlottmanCo.com

The Flottman Company headquartered in Northern Kentucky; is a full-service marketing, design and graphics communications firm, founded in 1921. The company provides a wide array of strategic marketing, design and printing services to enable clients to “Communicate Brilliantly.” Flottman Company is the 2013 winner of the American Marketing Association Marketer of the Year and Public Relations Society of America’s Blacksmith Award for Excellence. The Green Business Council awarded Flottman Company the Green Business Award. The Printing Industries of Ohio and Northern Kentucky named the Flottman Company Printer of the Year. The University of Cincinnati honored Flottman with the Tri-State Family Business of the Decade Award. The Flottman Company is privately held, family owned and currently run by the third generation of Flottmans: Tom Flottman, Sue Flottman Steller and Peter Flottman.

Like us on Facebook, follow us on Twitter and learn more about Flottman Company at our website: www.FlottmanCo.com.

 

If you would like more information about the Flottman Company, about the awards, the award process, our partnering clients and/or to schedule an interview with Tom Flottman, please contact Ed McMasters (513) 470-9461 or e-mail Ed at emcmasters@nullFlottmanCo.com.

VOCUS Media

Flottman Company’s Director of Marketing & Communications, Ed McMasters, a 2012 Graph Expo speaker was featured by VOCUS Media for his Media Success and how they can successfully promote companies like yours:

VOCUS Media blog features the Flottman Company, a digital communications provider that helps companies like yours communicate brilliantly and their New York Times article placement and the media momentum that followed:

The VOCUS Media blog features the Flottman Company, a digital communications provider that helps companies like yours communicate brilliantly.  Read about the Flottman’s New York Times article placement and the media momentum that followed:

http://www.vocus.com/blog/flottman-company-vocus-integrated-publicity-success/