How Images Optimize Your Press Releases

You’ve heard of the saying “a picture is worth a thousand words.” Nowhere does that tried and true adage ring more accurately than in business-related media.

Including the right images in your inserts, catalogs, mailings, and other media is essential to catching your reader’s eye and turning interest into sales. In this blog, we discuss the power of images in your press releases, both digital and print.

 

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Why Images?

Readers look at images more readily and with more focus than text, especially when reading online. This characteristic comes from the fact that the brain can process visual media almost 60,000 times faster than it can process text. When readers look at your press release, they likely process the header image before they read a single word.

However, not all marketing images are created equal. In addition to asking “why use images?,” it’s important to also ask “which images should you use?”

Which Images?

The best images for any campaign represent or summarize a portion of what your text says in a straightforward manner. It’s smart to use actual images of your products or staff in press releases.

When choosing images, you must also consider what the reader will glean from them. If you want to showcase a product, for example, opt for a picture of someone using the object rather than a simple catalog shot.

Additionally, your press release images should always have the following characteristics:

  • Appropriate photo resolution for the media type
  • Content that reflects your message and company persona
  • Dimensions that fit the final format
  • Readable imagery

Once you choose your image and decide where to put it in your press release, you should also put some time into composing your caption for the picture. Because images catch the eye, your reader will likely look at the caption before any other text on the page.

Digital Press Releases

If you publish your press releases on your website or through a local news site, images are crucial. In your digital press releases, images provide the following crucial benefits:

  • Enhanced reader engagement, especially since many online readers do not pursue articles that don’t have engaging images
  • Improved search engine optimization (SEO), which makes the press release easier for readers to find
  • More shareability on social media sites

In addition to including the pictures you might usually use in a press release, consider engaging alternatives like infographics. These summary images are ideal for digital readership.

Print Press Releases

If you publish press releases in a newsletter, marketing campaign, or other form of print news media, images should be one of the first components you think about. Printed images do the following:

  • Catch the reader’s eye, especially on pages that are busy with advertisements or other articles
  • Make the press release more memorable
  • Simplify reading and understanding the content since images and captions help break up large blocks of text

Before you choose your print images, consider the quality of the final product. If your images will appear in a black and white newspaper, you want bolder and better lit pictures. If your press release will have high-resolution printing, your images should have a similarly high-quality feel to them.

Whether your next press release announces a new product or a company expansion, plan to use high-quality images to enhance the appearance and content of the release.

Want to harness the power of well-chosen images to make your next press release more impactful? Work with the team at Flottman Company. We offer  marketing packages that encompass many aspects of your business’ image, from your business cards to your press releases, to ensure that your audience receives your message.

Push Advertising: What It Is and Why It’s Beneficial for Your Business

Push ads are the opposite of what marketers call “pull advertising.” Push advertising tactics like custom content and search engine optimization inform and gently guide consumers toward your services. Push ads, on the other hand, interrupt what a person is doing so they have to stop and notice your company’s bold, beautiful message.

As much as Flottman Company is an industry leader with inset printing, miniature folding and inpackage marketing, their marketing department Fusionwrx has established a niche in push/pull advertising and marketing.

Push advertising, while somewhat intrusive, is highly effective. If your company hasn’t experimented with it yet, you’re losing valuable opportunities for customer conversion. To help get you started, we’ve created a basic guide to push ads in both print and digital formats, and we’ve explained the benefits of both. Read on to learn how push advertising could transform your business.

Two Print Examples of Push Ads and How They Work

Print advertising isn’t dead-it’s adapted to the new market and new technology. In the digital age, print focused marketers started producing promotion-heavy, eye-catching push ads that you see when you’re walking down the street, driving on the highway, and flipping through a magazine. Here are two print examples of push ads that work.

Flyers

Marketers use flyers, also called leaflets, to promote a specific event to a wide audience. Think about the concert flyers that promoters hand out in the street or put under your windshield wiper. Even if you immediately recycle the paper flyer, you still notice the event that it advertises. You decide as soon as you see it whether or not you’ll go to the event.

When you market with flyers, you get a lot of bang for your buck. These economical forms of collateral grab an audience’s attention with strong, catchy headlines that attract customers  immediately.

Magazine Ads

Magazine and newspaper sales took a dive in the mid-2000s. As a result, many publications cut how many issues and pages they produce. Print-savvy marketers stepped up to the plate, creating better, more engaging magazine ads.

Magazine ads very effectively reach a target demographic. If you’re selling winter outterwear, for example, then you want to push information about your product to an adventurous, nature-loving audience. Your marketing team can create a memorable, interesting ad, and you can purchase ad space in a customer-targeted magazine like Outside Magazine. Your brand reaches the right audience with the right message, and your product sells.

Two Online Examples of Push Ads and How They Operate

Your modern consumers spend a large amount of time on smartphones, tablets, and computers. It’s tough to wrest their attention away from what they’re enjoying on their devices. Enter digital push ads, which capture people’s attention as they use their electronic devices.

Here are two digital examples of push ads that you should try.

SMS Text Message Campaigns

Text message campaigns allow you to send up-to-date product and service information right to your audience’s inbox. You need to obtain your customers’ permission before you can start sending, but many companies simply use previous purchases as a way to ask readers for this permission.

Text message campaigns work because they provide direct information about limited-time offerings like clearance sales. These messages can even be triggered to send when the individual is within proximity of your business. Starbucks is one of the best at this technique. Try walking past a Starbucks kiosk at any airport and prepare to be invited to grab a latte before your flight.

Banner Ads

Banner ads are among the best ways to increase visibility about your products and services. Banner ads usually span a section of a web page. Many of them are like a digital version of a newspaper-style print ad. Others include an embedded link to the service they are advertising. Either way, their main function is to generate traffic to your company’s website. As people view webpages via their smart phones, they can share mobile ready advertising that can connect via search on specific content site visits.

Before you plan next year’s marketing campaigns in strategic planning meetings, reread this quick guide about the benefits of push ads. Flottman Company can help your business create one-of-a-kind print ads, including commercial folding and insert printing. Discuss your goals with our in-house marketing and design team. To set up your appointment, email us today at info@nullflottmanco.com.

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The Importance of a Media Kit

In the digital age, some companies disregard the importance of a media kit. After all, everything people need to know about a business is on the website, right?

What these companies don’t realize is that media kits have a very specific focus and purpose beyond what a website can convey. Essentially, a media kit is a packet full of information about your company. Traditionally it is sent to journalists to encourage them to promote the company, but it can also be sent to current and potential clients. Modification of a Media Kit to a “Look Book” will make the piece more informative and versatile.

Media kits usually consist of printed materials, but they can also be digitized into a PDF. Let’s explore what to include in a media kit and then look at why it’s so important.

What’s in a Media Kit?

Media kits vary widely, but they might include any of the following.

  • Contact details for company employees
  • Information about your company’s products and services
  • Information about your company’s history and mission
  • Press releases, explaining details of an upcoming event or product release
  • Images, including your company logo
  • Testimonials from clients
  • Reports of your company’s sales and statistics
  • Frequently asked questions and answers
  • Lists of notable clients

You can customize your media kit to meet the needs of who you’re sending it to. For example, if you’re sending it to a journalist, you could include contact details for employees they could interview. If you’re sending it to a potential client, you could send samples of your product or a list of prices. Making the base of the media kit evergreen you begin the process of turning the kit into a “Look Book.” Additional pages or personal letters can compliment the piece to help better target your audience.

Why Is a Media Kit So Important?

There are many benefits to a media kit that set it apart from a website and other advertising tools.

It Gives You Control

If you don’t provide adequate information about your company, reporters and clients will come up with their own assumptions about it. A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message.

It Saves Time

When you take on a new client, he or she will likely have lots of questions about your products or services. Rather than spending hours answering questions, you can present all your company information through your media kit.

It Helps You Promote a Specific Product or Event

If you’re holding a public event or launching a new product, you want to get that information out to the media. By sending journalists a media kit, they’ll have all the information they need to write an article or advertisement.

It Promotes the Launch of a New Company

If you’re just opening your doors as a company, you want to let people know what you’re all about. Sending your media kit is a simple way to give people all the facts they should know about your business.

It Explains Company Processes

A detailed, step-by-step process of how you help clients may be overwhelming in a website setting, where people just want to browse different pages. In a media kit for a new client, this explanation is essential.

It Helps You Bring On More Customers

Perhaps the most important reason behind having a media kit is that it can attract new customers. The information from your media kit can attract attention from potential customers who wouldn’t otherwise hear about your business.

It Increases Client Confidence

Thorough information in a media kit gives customers confidence that you’re experienced and you know how to take care of them.

Get Your Media Kit

By now, you can see how important it is to develop a media kit. To ensure your media kit impresses, have a professional develop it. Printing and marketing companies like Flottman Company can offer all the marketing materials you need to promote your business.

4 Essentials for Effective Rack Cards

Rack cards have a lot to offer your business. Though smaller than brochures and flyers, rack cards can convey information at a glance in a variety of locations, from neighboring stores to hotels to information centers. With a rack card, you can pique the interest of potential customers without spending a fortune in printing.

However, rack cards have limited space for you to work with: usually 3.5 in. x 8.5 in. or 4 in. x 9 in. Although you may feel tempted to cram as much information as you can in that space, your cards will work more effectively if you can quickly communicate your key points and ideas in seconds.

So what essentials should you include on your card if you want to make the most of your space?

  1. Eye-Catching Photos, Phrases, and Slogans

Rack cards, as you already know from the name, display on a rack or postcard carousel near check-out stands or store corners. As your card will sit near dozens (or possibly hundreds) of other cards for competing companies, getting people to pick up and read your card will be your greatest challenge.

If you want your card to stand out in the crowd, choose colors, images, and text that grab attention. High-resolution graphics most often draw people in, but your memorable headline or slogan will keep them reading.

As you assemble possible photos for your rack card, keep in mind that many racks only display one third or one fourth of the cards. You’ll want your most engaging concepts near the top and minor details near the bottom. And don’t forget to place images and information on both sides of your rack card! The top of the backside needs to hold its own in case someone places the cards in the rack backwards.

  1. Benefits, Features, and Incentives

Once you have your reader’s attention, you must demonstrate what makes you, your product, or your service special. While you don’t want to fill your entire card with paragraph after paragraph of proven benefits, you should briefly discuss what your customers can expect when they come to you.

Pick a few of your most enticing points and focus on them. If you have coupons, discounts, promotions, or other incentives, print them on your card to encourage readers to hold onto your card and use it as soon as they can. When customers bring your card in to enjoy a good deal, you can monitor the results of your rack cards to see how they compare to the rest of your marketing campaign.

  1. Calls to Action

If your readers feel interested in what you have to offer, you’ll need to provide a way for them to follow up on the issue. A call to action will let readers know what they can do to cash in on your latest promotion, invest in your latest venture, or participate in your available programs.

In a prominent place on your card, tell readers to call your company, stop by your store, or check out your website. An easy-to-scan QR code could allow readers to use their phones right then and there to learn more about you or your business.

  1. Company Name, Logo, and Contact Information

Your call to action should include some way for customers to contact you, such as your phone number or website. However, you don’t want to place all of your eggs in one basket, so to speak, lest you alienate potential customers. If a user doesn’t have a smartphone, you need more than just your QR code. Or if you have a new store location, you’ll want more than just your address.

Wherever possible, include additional ways for customers to remember you and your location. For example, you could include:

  • Open business hours
  • Current specials
  • Maps to your store
  • Alternative phone numbers
  • Key email addresses
  • Fax numbers

Provide the information that will most help clients reach out to you.

Talk to a Marketing Advisor for Tips

These basic features will help your rack card capture customer attention while encouraging readers to seek out your product, service, or company. However, you may struggle to find the perfect balance between all four rack card essentials on your own.

If you need help with your rack card, contact Ed McMasters at ed@nullfusionwrx.com and receive a free expert evaluation of your current rack card, as well as recommendations for a revised version. We’ll ensure that your rack card looks great without sacrificing important details.

What to Include on Your Coupons

When you plan your marketing strategy, don’t overlook the power of coupons. Coupons give potential customers a tangible incentive to look into your inventory and make purchases. According to a report by the Farnsworth Group, 93% of consumers used coupons in 2011, and that number has remained fairly steady.

Despite the rise in popularity of digital coupons, many consumers still use traditional paper coupons to save money. In addition to giving the customers a compelling reason to purchase your products, coupons effectively track the success of your marketing campaign. When a customer redeems a coupon, you know that
your marketing strategy directly resulted in a purchase.

Since coupons are such an important and effective aspect of marketing, you need to make sure your coupons reflect your company well and appeal to the customer. To design an effective coupon, you’ll need to carefully consider what information is necessary and how to best utilize graphics and images.

As you start designing a coupon, incorporate some of the following features to increase the effectiveness of your direct-to-consumer marketing strategy.

1. Images

Choose images that will best promote either the product itself or the benefit it will add to the customer’s life. For example, if you are offering a deal for a certain brand of cereal, you can choose to
either use a high resolution graphic of the cereal itself or a picture of a smiling family spending time together while enjoying a bowl of cereal.

Think about how you want to market your product. Do you want to emphasize a specific aspect of the product, such as its health value, popularity, or cost? Or do you want to focus on how using the product will improve the consumer’s life? In either case, find an image that makes your product look appealing and reflects the values of your company.

Consider using a large picture, aligned on either the left or right side and taking up a sizeable amount of space. You want the image to draw the eye without taking attention away from the necessary text.

2. The Deal

After the image, the deal itself should be the most prominent aspect of the coupon. Let customers know right away exactly what the coupon gives them and why it’s a great deal. Most coupons offer a monetary or percentage discount on a specific product, but they can include options like “Buy two, get one free.”

To figure out what kind of deal would benefit you and your customers, think about the specific product or service you want to promote. Consider what deal or discount would draw in new business without damaging your profits. A discount that causes you to lose money is risky since you can’t be sure that customers will buy anything other than the advertised product.

3. Expiration Date

You can choose not to give your deal an expiration date to allow customers to purchase the product or service at their convenience, but you may find people coming in years later with a coupon they found somewhere in their home. Expiration dates also mean you have a time frame to go off of when planning your finances.

Customers may also be more compelled to use the coupon if they only have a limited amount of time in which to claim the discount. If they only have a couple of days or weeks to redeem the coupon, they will likely plan ahead to purchase the product or service. If they have a longer time frame or no time frame at all, they won’t feel pressured to use the coupon and may forget about it entirely.

4. Restrictions

Clearly explain what is and is not included in the coupon. For instance, you may want the coupon to include any medication from a particular brand, or you may only want the deal to cover the liquid or capsule version. You may also want the coupon to only cover one product instead of as many as the customer wants to purchase at once.

Make sure these restrictions are clearly printed and easy to read. Unclear coupons can lead to frustrated customers who are unlikely to continue shopping for your products. Above all, you want your customers satisfied with the deal and their purchase so they keep coming back.

5. A Barcode or Redemption Code

This may be self-explanatory and obvious, but make sure that you don’t spend so much time on the information that you forget to include a way for the customer to redeem the coupon. Leave enough space so that the sales clerk can easily scan the coupon or read the numeric code. Try to make the redemption process as simple as possible.

6. Placement

Now that you have a coupon crafted to drive business, where do you put it? Consider the traditional options such as newspaper and magazine placements. Then add the new opportunities; have the coupon requested or printed via social media. Use cover labels to place the coupon on the package for instant redemption. Add the coupon designed within your product packaging to drive repeat sales. Another option and one of our favorites, put the coupon inside your package and market directly to your captive audience.

 

If you want to include coupon inserts as part of your future marketing campaign, talk to Flottman Company. We can help you design, print, and package your coupons. Visit our Flottman Company Facebook page and tell us where you have promoted coupons, your coupon success stories and any additional recommendations to share. Your comments may be the resource for our next blog post.

Why You Need to Label Your Shipping Boxes

Businesses that rely on shipping to get their products to customers understand the importance of packaging. You need strong materials to make sure the product arrives safely, and you need to include the necessary inserts so customers get the information they need about their purchase. In addition, do you also consider how the outside of the box should look?

Many businesses overlook the box itself when shipping their products. They may consider the price of customizing shipping containers to be higher than the benefits since people tend to throw out or reuse shipping boxes. However, attaching high-quality branded labels from a reliable printing service to your shipped products offers many benefits to any company, regardless of the industry.

Make Advertising Easy

Consider how many people see your box during the shipping process. The label printing company, for one, and every postal worker who handles the package from the moment it leaves your hands to the moment it arrives at your customer’s location. Anyone in the vicinity when the package shows up also gets a close look at your label, which may catch their interest and lead them to seek your services.

Think of each box you send out as a micro-billboard that will be seen all over the country. You could leave it blank, or you could make the most out of the space by using it for advertising.

Showcase Your Professionalism

Many companies custom-make their shipping boxes so that as soon as the customer sees the box they know exactly what is inside. If you don’t want to spend the time or money designing and producing customized shipping boxes, professional labels are a cheaper and simpler solution.

Using specialized labels, you will be able to mark each box with your unique brand, letting your customers know exactly where the package came from. Labels also show that you take your image seriously.

You can also print labels that match the color of the box, giving the package the appearance of custom printing. You get all the benefits of a professional custom box without having to pay for it.

Solidify Your Brand

One need nearly every industry has in common is the need to include additional documentation inside the package to give the recipient information about the order. For instance, pharmaceutical companies usually need to include instructions for using the medical device or medication safely.

The package inserts usually promote your business through logos or slogans. While these inserts benefit the customer and support your business, no one sees them until they open the box. Having a label outside the box that matches the insert shows the customer what to expect when they open the box and read the insert.

An additional benefit of matching the outside of the package with the contents is that your customers understand that your company personally handles all aspects of production and distribution. A company that’s completely involved with their business and their customers often appears more trustworthy and client friendly.

Show Off High-Quality Printing

Though you could print your own labels out onto premade sheets with your building’s printer, you won’t get the professional look you want. A printing company gives you access to skilled designers and the best quality materials so your shipping packages convey your desired brand image to your customer.

Companies that print on litho labels, for instance, use a four-color printing process to get your image and text onto the coated side of a magazine-page-thick sheet of paper. They then apply the uncoated side onto your package. If necessary, they will apply a varnish to the label to make sure it doesn’t get smudged or scratched during the process.

If you’re ready to add professional and eye-catching labels to your shipping boxes, talk to the experienced printers at Flottman Company.

How Printed Coupons Can Increase Sales

John Doe just got back from the grocery store. He opens up a box of cereal with hopes of a quick and tasty
meal. The packaging reveals a “Buy one, get one half off” coupon for the same cereal or any of its related
varieties. “Sweet!” John exclaims. A few days later, John returns to the store to purchase a different
variety of the same cereal brand that he’s always wanted to try.

The above scenario demonstrates the benefits of using printed coupons. The coupon offered John savings,
and it also led him to buy additional products of that brand that he may not have purchased otherwise.

As you can see, it pays to invest in printed coupons for your business and its products. In this blog,
we’ll list several reasons why printed coupons help with customer acquisition and retention. Once you know
these advantages, you can apply them to your own business’s print campaign in the near future.

1.  Coupons Incentivizeflottman feb blog pic

The last thing you want is an apathetic customer base, so market your business in ways that help existing
and potential customers get excited about your products. Printed coupons are one way to excite customers.

Think of printed coupons as a way to “dangle the carrot” for customers. Coupons offer customers percentage
discounts, bonuses, or free items with the purchase of other products.

After your customers realize you are offering lower prices or additional products to them, they become
more likely to choose your products in the future. In essence, coupons benefit your customers right now even
while they benefit your bottom line in the long run.

2. Coupons Call to Action

There’s a reason why every marketing campaign uses “calls to action.” These short, powerful statements
lead customers to connect with a particular company. In addition to giving your customers a reason to get
excited about a particular product, printed coupons let you spur customers to action.

On your coupons, use concise and bold wording to call your customers to a specific action, such as “Buy
two, get one free!” Notice that this statement makes use of an action verb in the form of a command. Yet it
doesn’t come off as commanding. Rather, the offered incentive gives your words an exciting and helpful tone.
Make use of printed coupons to prompt your customers to act.

3. Coupons Highlight Products

If there’s a specific product or service that you’ve recently developed, what better way to draw attention
to it than with a handy coupon? When you print coupons, tie incentives for commonly purchased items to a new
product.

For instance, “Buy any select acme item and receive one [new item] half off!” Not only are you giving
customers a reason to buy more of your products in the near future, but you’re helping increase the
popularity of new products. Plus, customers get to try something new at minimal cost, which in turn increases
their satisfaction with the purchase.

4. Coupons Build Trust

When you offer a valuable coupon, it lets your customer base know that you want to help them save money.
Offering unsolicited help to consumers helps your business build a trusting and loyal customer base.

Of course, this trust and loyalty usually turn into positive word of mouth. As a result, you’ll keep
existing customers while gaining new ones. You can can also gain social media interaction through the use of coupons.

Since the invention of coupons, consumers have saved over $4 billion dollars. That’s a big number,
especially considering that most coupons require consumers to spend in order to save. Take advantage of the
power of printed coupons to build customer relationships and increase sales for your business. Your coupons connects your product to future sales and opens discussions on brand awareness.

For more details visit our insert printing page for more details on how our services can help you.

6 Benefits of Using Brochures

In a technology-driven world, more companies are using brochures. Why? Brochures send the subtle message
that your business is professional, reliable, and committed to quality. If you’re considering using brochures
in your marketing plan, take notice of the following benefits as well.

1. Brochures Are Easy to Distribute

You can strategically place brochures in a wide variety of locations. This allows your company to relay
positive and accurate information to more people and attract new customers. It’s easy to place brochures in
promotional giveaways you send through the mail or on tables in your office.

You may want to give away tangible items along with the brochures. Perhaps you advertise at a local fair
and hand out your brochures with Frisbees, T-shirts, or bags. The free merchandise may attract people to grab
your swag, but later they will read your brochure and learn more about your business. This marketing strategy
allows you to reach out to many new customers.

2. Brochures Are Cost Effective

Compared with some online marketing options, brochures are a low-cost marketing plan. Plus, most
professional print shops will work with you to design and produce sleek brochures that fit your budget.
Brochures also decrease in price if you buy in bulk. Many companies who use mail advertising or participate
in trade shows buy brochures in bulk.

Furthermore, brochures usually include details about your business that make them useful for many
purposes. You can share them with potential customers, loyal clients, business contacts, and other
individuals. You save time and money when you have a succinct summary of your products and services readily
available in your brochure.

3. Brochures Build Trust

Once you have the eyes of your potential clients reading your brochure, you can build trust. Most
companies include their objectives and goals in their brochure. This information helps clients see the caring
and devoted side of your company. When clients can read about how you care, they trust your company more.

A brochure also lets customers know you are a serious company with reliable credentials and dependable
business practices. Many clients want to see evidence of experience before they do business with a company.
4. Brochures Hold Lots of Information

Brochures allow company owners to compact a lot of information in a small area. Even a trifold design
includes flaps sections for you to describe your services and products.

Brochures also convey more information than other printing options such as post cards or letters. Whether
you want to include product prices or tell the story of your business, you have plenty of space to get your
entire message across. You can even generate immediate business through your brochure by including coupons or
discounts.

5. Brochures Personalize Your Business

Professional speakers often target one person in a large audience. This approach helps the speaker
communicate on a personal level, which is usually more effective than speaking to a general audience.
Similarly, your brochure can use the same technique.

As your potential client reads your brochure, you have that one-on-one communication. Make sure your
brochures tell your clients why they need your product or service in an approachable manner.

Additionally, for people who are on a tight schedule, a brochure you can read any time is ideal. True,
they could get the information from your website; however, written material adds a personal touch.

6. Brochures Establish Your Business’s Authority

Printed sales literature sends the message to clients of an established business. While business cards or
letterheads offer credibility, a brochure shows you are willing to invest in your clients. People expect
printed merchandise from a serious business.

Because brochures do so much for your company, don’t skimp on printing. A poorly printed brochure
eliminates all the credibility you could earn. Invest in quality products to show you care about your
business’s image.  Flottman Printing & FUSIONWRX can strategize, design and print your brochure.

Marketing Collateral

ArtGallery

Phenomenal art deserves a phenomenal information piece; our goal in designing this collateral was to create a piece worthy of framing. This multi‐faceted piece served as an invitation, contact collateral and event signage.

Designing informational collateral: rack‐cards, brochures, invitations, stationary, business cards, post cards, catalogs and booklets have been our strong point for more than 90‐years. The bonus of working with the Flottman Company is our experienced award‐winning design team takes personal pride in developing your unique piece.

For the Ralice Art Gallery we wanted to design and print a piece worthy of the art it was presenting.
Our enhanced tri‐fold design served as a multi‐functional promotional piece and a catalyst for future sales. Originally designed as an invitation, the card became an event souvenir, contact information take‐ away and provided an additional branding opportunity when the card was displayed three‐

dimensionally as an advertising table tent. The success of the card was marked by the event attendance and the request for additional cards after the initial supply was exhausted.

Designing everything from die‐cut pieces, multi‐fold brochures, tabbed self‐mailers and pocket folders we are able to produce all of your needed marketing collateral. We utilize a plethora of paper stocks, graphic textures and vibrant color schemes to create pieces you look forward to utilizing in your everyday business activities – our materials are an extension of your business success. We will provide the most effective means to brilliantly communicate your message, making an immediate impact with both your current and your future clientele.

  • Our multi‐award winning design and marketing teams are here to serve you
  • Providing compelling design concepts for any and all project opportunities
  • Over 90 years of design and print experience
  • Design to Print: all under one roof

We will work with you to develop a creative marketing concept that is consistent in design, copy and content and applicable for all your collateral materials.

Point‐of‐Purchase Displays

The success of Bakery Crafts 2012 graduation cake sales was enhanced by this three‐dimensional point‐ of‐purchase display that was placed in all their sales markets. (Click for Details)

The success of Bakery Crafts 2012 graduation cake sales was enhanced by this three‐dimensional point‐ of‐purchase display that was placed in all their sales markets. (Click for Details)

Our team of designers and marketing professionals work with companies like Bakery Crafts to provide brilliant displays that highlight their products and services. These multi‐dimensional point‐of‐purchase (POP) display was geared to attract customers and simplify the order process by establishing an unmanned sales kiosk. The Bakery Crafts graduation cake POP provided captivating art, an example catalog and self‐serve order forms. The POP display is credited with increasing graduation cake sales.

Providing complete marketing services includes designing award‐winning, compelling point‐of‐purchase displays that compliment the entire marketing campaign. Displays with attractive and informative design draw potential customers, build interest and increase branding opportunities.

Regardless of shape or size from table top displays to banner backdrops, our breakthrough designs add dimensional interest to any environment and turn browsers into buyers. Flottman Brilliant Point‐of‐ Purchase displays offer:

  • Three‐dimensional advertising
  • Eye‐catching vibrant color and compelling design concept
  • Design concepts that complement your entire marketing strategy

We will create and produce your next display, signage, floor graphics or window clings for anything from trade shows to check out lines; our Point‐of‐Purchase products are designed to help make the sale.

Direct Mail Marketing

Working directly with the United States Postal Service take Every Door Direct Mail to the next level – Dent Service Center saturated a one‐mile radius of their business with 10K cards that “delivered” a 10:1 return on investment.

Working directly with the United States Postal Service take Every Door Direct Mail to the next level – Dent Service Center saturated a one‐mile radius of their business with 10K cards that “delivered” a 10:1 return on investment.

From postcards cards to elaborate invitations we design, print and deliver direct mail campaigns of every size. Our one‐stop shop capabilities enable you to provide insight on messaging and targeting and then we do the rest.

Recently the United States Postal Service developed the Every Door Direct Mail (EDDM) program that enables businesses to inundate a specific market area, door to door, at a highly reduced postage rate. Flottman Company takes this blanketed approach to regionalized marketing to the next level by adding QR code technology. This advancement makes the postal card more engaging and interactive. Now the program becomes an information gatherer and lead‐generator as well as a brand amplifier.

Our work with the Dent Service Center (DSC) included an Every Door Direct Mail campaign. The success of the campaign, as the owner commented “…put them on the map.” Increased competition over the past few years demanded that DSC market to survive. Our experienced team met with the owner, strategized the most effect and cost efficient program and developed an EDDM campaign that provided a 10:1 return. We incorporated in the design:

  • Highly engaging imagery
  • Immediate brand impact
  • Larger size mailer for increased visual contact
  • Extremely compelling offers (contest & couponing)
  • Multiple means of response and future engagement
  • Contest component for qualifiable lead generation
  • Use of QR codes and micro‐website technologies

We develop direct mail campaigns of any size; we will strategically design, print and coordinate postal delivery with a turn‐key solution. We can implement our programs anywhere in the United States; we have developed postal campaigns in Philadelphia‐PA, Louisville‐KY, Harrison‐IN and Cincinnati‐OH.

Pocketable Folded Brochures

We make your BIG ideas small – Where To Go USA works with us to create marketing pieces that carry A LOT of information on small multi‐folded piece that finishe to the size of a business card. (Click for Details)

We make your BIG ideas small – Where To Go USA works with us to create marketing pieces that carry A LOT of information on small multi‐folded piece that finishe to the size of a business card. (Click for Details)

Our marketing, design and folding capabilities have enabled Where To Go USA and their clients to add more information to their info‐cards by designing pieces with more panels and more marketing space while still folding to the same finished size.

We work with Where To Go USA to create folded info‐cards that have become the Midwest’s number one attraction, restaurant and entertainment referral system. The cards are informative, easily accessible and often contain valuable special offers for more than 150 various advertising clients. The final product is designed for easy placement in pockets, wallets and purses.

These brochures finish to a size of 31⁄2” x 2” (about the size of an average business card.) These multi‐ panel info‐cards consist of:

  • top or side single folds
  • three panel roll or z‐folds
  • four panel accordion or roll folds

Our marketing, design and print teams are ready to transform your marketing content into a pocketable multi‐folded brochure that is easy to share, stimulates conversation and provides a unique branding opportunity.

Multi‐Channel Marketing Campaign

penn_herb

Flottman’s Brilliant Communications Campaign for the Penn Herb Company delivered a 5% response rate and increased sales by 13.5% (Click for Details)

This multi‐channel Brilliant Communications campaign incorporated a minimum of seven touch‐points with current, past and potential clients. We provided Penn Herb with a strategically layered marketing campaign that incorporated personalized direct mail, in‐store signage, directive QR codes, individualize website landing pages, social media content, package inserts, informational surveys and complete project analysis.

The six‐week Brilliant Communications campaign delivered exceptional results, including:

  •  5% response rate (a typical Direct Mail campaign delivers only a .5% ‐ 1% response)
  •  Increase in sales of over 13.52%
  •  In‐store consumer traffic up 15.21%
  •  Increased website traffic
  • Achieved a 50% referral rate for lead generation
  • Increased Facebook likes by 6.6%
  • Branded, earned media placement
  •  Gathered a plethora of consumer comments, recommendations and testimonies

Our Brilliant Communications campaign provided Penn Herb with information to assist in remodeling their store, expand their current product line and opportunities for future targeted marketing programs.

Brilliant Communications campaigns are applicable to any market place or audience and produce exponentially higher response rates than stand alone direct mail programs.

Click here to read a third party white paper on the campaign’s success