Direct Mail Marketing

Working directly with the United States Postal Service take Every Door Direct Mail to the next level – Dent Service Center saturated a one‐mile radius of their business with 10K cards that “delivered” a 10:1 return on investment.

Working directly with the United States Postal Service take Every Door Direct Mail to the next level – Dent Service Center saturated a one‐mile radius of their business with 10K cards that “delivered” a 10:1 return on investment.

From postcards cards to elaborate invitations we design, print and deliver direct mail campaigns of every size. Our one‐stop shop capabilities enable you to provide insight on messaging and targeting and then we do the rest.

Recently the United States Postal Service developed the Every Door Direct Mail (EDDM) program that enables businesses to inundate a specific market area, door to door, at a highly reduced postage rate. Flottman Company takes this blanketed approach to regionalized marketing to the next level by adding QR code technology. This advancement makes the postal card more engaging and interactive. Now the program becomes an information gatherer and lead‐generator as well as a brand amplifier.

Our work with the Dent Service Center (DSC) included an Every Door Direct Mail campaign. The success of the campaign, as the owner commented “…put them on the map.” Increased competition over the past few years demanded that DSC market to survive. Our experienced team met with the owner, strategized the most effect and cost efficient program and developed an EDDM campaign that provided a 10:1 return. We incorporated in the design:

  • Highly engaging imagery
  • Immediate brand impact
  • Larger size mailer for increased visual contact
  • Extremely compelling offers (contest & couponing)
  • Multiple means of response and future engagement
  • Contest component for qualifiable lead generation
  • Use of QR codes and micro‐website technologies

We develop direct mail campaigns of any size; we will strategically design, print and coordinate postal delivery with a turn‐key solution. We can implement our programs anywhere in the United States; we have developed postal campaigns in Philadelphia‐PA, Louisville‐KY, Harrison‐IN and Cincinnati‐OH.