In the digital age, some companies disregard the importance of a media kit. After all, everything people need to know about a business is on the website, right?
What these companies don’t realize is that media kits have a very specific focus and purpose beyond what a website can convey. Essentially, a media kit is a packet full of information about your company. Traditionally it is sent to journalists to encourage them to promote the company, but it can also be sent to current and potential clients. Modification of a Media Kit to a “Look Book” will make the piece more informative and versatile.
Media kits usually consist of printed materials, but they can also be digitized into a PDF. Let’s explore what to include in a media kit and then look at why it’s so important.
What’s in a Media Kit?
Media kits vary widely, but they might include any of the following.
- Contact details for company employees
- Information about your company’s products and services
- Information about your company’s history and mission
- Press releases, explaining details of an upcoming event or product release
- Images, including your company logo
- Testimonials from clients
- Reports of your company’s sales and statistics
- Frequently asked questions and answers
- Lists of notable clients
You can customize your media kit to meet the needs of who you’re sending it to. For example, if you’re sending it to a journalist, you could include contact details for employees they could interview. If you’re sending it to a potential client, you could send samples of your product or a list of prices. Making the base of the media kit evergreen you begin the process of turning the kit into a “Look Book.” Additional pages or personal letters can compliment the piece to help better target your audience.
Why Is a Media Kit So Important?
There are many benefits to a media kit that set it apart from a website and other advertising tools.
It Gives You Control
If you don’t provide adequate information about your company, reporters and clients will come up with their own assumptions about it. A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message.
It Saves Time
When you take on a new client, he or she will likely have lots of questions about your products or services. Rather than spending hours answering questions, you can present all your company information through your media kit.
It Helps You Promote a Specific Product or Event
If you’re holding a public event or launching a new product, you want to get that information out to the media. By sending journalists a media kit, they’ll have all the information they need to write an article or advertisement.
It Promotes the Launch of a New Company
If you’re just opening your doors as a company, you want to let people know what you’re all about. Sending your media kit is a simple way to give people all the facts they should know about your business.
It Explains Company Processes
A detailed, step-by-step process of how you help clients may be overwhelming in a website setting, where people just want to browse different pages. In a media kit for a new client, this explanation is essential.
It Helps You Bring On More Customers
Perhaps the most important reason behind having a media kit is that it can attract new customers. The information from your media kit can attract attention from potential customers who wouldn’t otherwise hear about your business.
It Increases Client Confidence
Thorough information in a media kit gives customers confidence that you’re experienced and you know how to take care of them.
Get Your Media Kit
By now, you can see how important it is to develop a media kit. To ensure your media kit impresses, have a professional develop it. Printing and marketing companies like Flottman Company can offer all the marketing materials you need to promote your business.