When you started your business, you dreamed that it would grow and flourish. Whatever products or services you sell meet a specific purpose for your customers or they fill a certain need. Lately, though, you may have noticed that your ads aren’t reaching your target demographic-and sales might not be rising as much as you’d like.
So how do you reach your desired customers and let them know that you have something to offer? How do you accomplish these goals and rise as a business?
If you think about society today, you likely think that everything is fast paced and convenient. And you’d be right. People all over the world like to have everything as quickly and easily as possible. So if you want to better reach your customers in a way that works for them, you have to change your marketing strategy.
The world we live in has advanced in many ways-and the way you market your company should work in tandem with these advancements. Below, we’ll discuss a new marketing tactic called multichannel marketing. Read on to discover this new strategy and discover how you can incorporate it into your business’s advertising techniques.
What Is Multichannel Marketing?
Simply put, multichannel marketing is a way to interact with potential and current customers on multiple platforms, or channels. These channels can include anything from your retail store and website to print ads, product packaging, and promotional events. Word of mouth even counts as an advertising channel you can use to market your company.
These channels come in online and offline forms. Online forms, as you likely guessed, are serviced through the Internet. They include channels like mobile apps, email, videos, and social media posts. Offline marketing includes any other channel not found on the Internet: print ads, word of mouth, coupons, events, and similar advertisements.
By marketing your brand through various channels, you allow your customers to buy products or request services from you in the easiest, most appropriate way possible. But to reach the highest amount of current and future customers as you can, the best approach is to use a combination of online and offline channels.
How Can I Benefit From Multichannel Marketing?
Aside from having a wider reach to your customers, you can receive the following advantages when you participate in multichannel marketing:
- Better practices
- Consistent branding
- Enhanced productivity
- Increased sales
- More aligned business plan
- More business growth
- More touch points and collectable data
And, over time, these cost-effective marketing techniques can help your company save money while still advertising as much as or more than you have in the past. As you continue to use these marketing methods, and as you collect data your customers output, you can more easily understand what appeals to these individuals.
For example, this data may show you what products appeal to your customers and which ones don’t. After seeing this data, you can bring in more products that you know consumers will buy and discontinue products you know they won’t invest in. As a result, your business plan becomes aligned with consumer desires, your sales increase, your employees become more productive, and your business grows.
How Can I Implement These Ideas Into My Marketing Strategy?
You may find it difficult to adjust your current marketing plan to a multichannel strategy. Use the following steps to get started:
- Look at your current plan. Discover where you have room to make changes or decide what current tactics don’t work for your company.
- Choose which types of channels you’d like to use as part of your advertising campaign.
- Set goals for what you want your new marketing strategy to accomplish.
- Determine what course of action you want your customers to take after they see your advertisements. This step can help you meet your marketing goals more effectively.
- Create a common graphic design scheme to use across all channels. This consistency reinforces your company’s brand and allows your customers to interact with familiar advertisements across various platforms. Your design should also help your customers take your preferred course of action if possible.
Once you’ve established this new strategy, open accounts with online channels and work with entities that provide services for offline channels. For example, many online channels are easy to set up and manage on your own. You can quickly set up a business account on Facebook, Twitter, Instagram, and other platforms. And, if you collect contact information from your customers, you can send out email ads or videos.
For offline channels, you’ll need to consult with other professionals. If you choose to set up a promotional event, work with an event planner. If you want to create print ads and coupons, or improve your current ones, connect with Flottman Company.
We have years of experience in the printing industry and know just how to make your printed ads, coupons, packing, and inserts stand out. Let us know what you have in mind and what you want to market, and we’ll do our best to help your printed projects-and your company-succeed.