Most of us remember the excitement of opening up a Cracker Jack box and fishing out that secret decoder ring, or digging into our favorite cereal box to find the special prize inside. Both of these scenarios are classic forms of in-pack marketing, which is one of the most powerful forms of customer engagement you can utilize in a marketing campaign. Think about it: When you use in-pack materials, you take advantage of the rare opportunity to deliver your marketing materials directly to your customer.
Some of the most popular in-pack materials include coupons, marketing inserts, visual instructions, social media response forms, rebates, etc., all of which can serve as great product or brand reminders. You can create cross-selling opportunities, encourage repeat purchases, provide useful and important information and reinforce your brand’s message by way of in-pack marketing materials.
Even though in-pack marketing materials offer dozens of distinct advantages, you have to choose an in-pack printing agency that will be capable of handling the design and volume specifics that your campaign requires in order to be successful. This means that you will need to be very discerning in terms of which agency you choose to produce your in-pack marketing materials. Below are the three most important things to look for when you’re deciding which in-pack printer to choose.
1. Highly versatile folding capabilities.
If your in-pack printer doesn’t offer you a decent variety of folding options for your printed materials, you’ll be limited in terms of what type of marketing message you can convey to your audience. The ideal in-pack printer will have the ability to deliver your message in a pocketable format using a wide variety of folding techniques and options. Flottman Company’s folded marketing pieces have been placed in informational packets, mailing packages, product cartons, trade show displays, pharmaceutical packaging and much more.
If you’re looking for micro-folding capability, we specialize in designing miniature folded inserts that can accommodate a large number of panels, while still being able to fold into sizes as small as a 1.25″ x 1.25″ square. In fact, many pharmaceutical companies have certified Flottman Company as their Primary Supplier of Record for their miniature folded inserts. These kind of space-saving, folded printed materials are attractive, useful and highly cost-effective.
- Adhere to current Good Manufacturing Practices (cGMP).The United States Food and Drug Administration (FDA) has implemented regulations known collectively as current Good Manufacturing Practices (cGMP) to ensure a high level of quality in manufacturing practices to minimize or even eliminate contamination. These regulations require companies to be proactive in making their methods and products pure, safe and effective. Flottman Company’s Standard Operating Procedures are based on cGMP requirements to ensure the utmost quality, consistency and reliability with their in-pack printing materials. Every job – pharmaceutical or otherwise – receives the same stringent quality oversight and clean production process.
3. Able to accommodate any size job.Volume and scalability are an essential component of a successful in-pack marketing campaign. If you’re not working with an in-pack printer that can grow with you as the demand for your marketing materials continues to increase, you can short-circuit your own success and miss out on important opportunities.
Whether you need 1,000 or 100 million pieces for your next folded insert campaign, Flottman Company can accommodate whatever size job you need, and can get your product to market with precision, timeliness, accuracy and greater cost-effectiveness.