Rack cards have a lot to offer your business. Though smaller than brochures and flyers, rack cards can convey information at a glance in a variety of locations, from neighboring stores to hotels to¬†information centers. With a rack card, you can pique the interest of potential customers without spending a fortune in printing.
However, rack cards have limited space for you to work with: usually 3.5 in. x 8.5 in. or 4 in. x 9 in. Although you may feel tempted to cram as much information as you can in that space, your cards will work more effectively if you can quickly communicate your key points and ideas in seconds.
So what essentials should you include on your card if you want to make the most of your space?