Visual cues can play an important role in capturing the attention of consumers. It has often been said that a picture is worth a thousand words, so including quality graphics in the design of your promotional print pieces can be a great way to make your marketing materials stand out.
As you design new flyers, advertisements, and brochures for your company, you need to keep the printing process in mind. There are some print elements that can affect the finished design of your artwork once it has been transformed from a digital image to a paper product.
Understanding these elements will allow you to factor them into the design process so that your print materials come out perfect every time. (more…)