The Public Services Department for the City of Florence, Kentucky received the Award of Excellence from the City-County Communications and Marketing Association for their informational brochure.
Florence, Kentucky and Cincinnati, Ohio (October 16, 2019) – The City of Florence, Kentucky’s Public Services department along with FUSIONWRX Inc, a Flottman Company took top honors at this year’s City-County Communications and Marketing Association’s (3CMA) 31st annual Savvy Awards. Their winning piece, a tri-fold brochure, received the Award of Excellence in the Printed Publications category for its ability to convey the variety and complexity of duties performed by the Public Services department in the City of Florence, Kentucky.
3CMA is the leading organization for local governments across the United States. Their annual Savvy Awards salute and honor successful city, county and district professionals across the nation for their innovations in communications and marketing. The award ceremony, held in conjunction with the 3CMA annual conference and representing more than 500 jurisdictions, took place at the Hilton Denver City Center in Denver, Colorado on Thursday, September 5th. This year’s Savvy Awards contest received over 700 entries in 40 different categories. Each piece was judged based on design, content, appearance and communicative ability. Only 73 pieces received an Award of Excellence.
The goal of the award-winning Public Services brochure was to introduce the community to the department and build awareness of the variety of work the division performs. The piece also serves to welcome new residents and businesses to the region, while detailing all the services at their disposal.
“The objective of the Public Services brochure was to illustrate in a visually appealing way the many services provided to the community on a daily basis as a full-service city. It also serves as an opportunity to welcome new residents and businesses to the region by displaying just how great our community is to live, work, and play in. Eric Hall, the City of Florence’s Public Services Director
The City of Florence turned to FUSIONWRX Inc, an integrated digital marketing, advertising, public relations and design firm for the creation and production of the brochure. This was a perfect match as FUSIONWRX has worked with various municipalities in Kentucky including Crestview Hills, Ft. Wright and Covington, creating informational marketing pieces of various degrees. Flottman Company, the parent company of FUSIONWRX, is a nearly 100-year-old print shop which made the partnership even more ideal and enabled concept, design and print production all under one roof.
Sue Steller, President of Flottman Company and FUSIONWRX Inc, shared that, “…we (Flottman Company) are appreciative of the trust and partnership the City of Florence placed in our FUSIONWRX team. We are honored by the award and look forward to continuing our joint efforts.”
The tri-fold brochure created by FUSIONWRX Inc., with project lead and design by Chelsea Vaal, details the duties of all eight divisions of the City of Florence’s Public Service department. An infograph highlights the enormity of reach and variety of actions the Public Service department executes. Contact information was strategically placed on the outside back of the brochure for immediate access when needed. The color scheme was deliberate to coordinate with the city’s branding that is already prevalent across the community. In order to make the brochure stand out, FUSIONWRX Inc. turned to Cory Cox of Cox Design to assist in the creation of an illustration depicting all the duties of the department in one image. This allows readers to see at a glance all of the department’s responsibilities. The illustration conveys the necessary information in a much simpler and more visually appealing manner than their previous brochures.
The judge’s comments extolled the features of the brochure, “LOVE the “map,” very well done, modern and easy to comprehend, very visually appealing and this piece will definitely serve as inspiration!”
This award is another accolade bestowed on the City of Florence and their Public Services department. All eight divisions have undergone a strategic refocus on values and integrity which has revolutionized the entire department. The new plan is underscored by the phrase “Better Services, Better Community.” Most recently the changes at the Public Service department were featured in the American Public Works Association and Municipal Sewer and Water magazines. The 3CMA Savvy award-winning brochure is another ingredient in the efforts to connect the city of Florence Public Services department with the community they serve.
Thank you to the City of Florence, Kentucky and their Public Services Department with working with our team at FUSIONWRX Inc, a Flottman Company on creating this Award-Winning informational brochure!
