In 2017 76% of US adults reported that they consume dietary supplements, according to the Council for Responsible Nutrition. This is compared to 68% in 2015. The nutraceutical industry is growing by the minute, and it is important to ensure your products stand out in this expanding market. Although packaging and other collateral may seem like small pieces of the puzzle, it can be what sets you apart from your competition. Inserts, booklets and brochures can all be valuable additions to nutraceutical packaging and marketing, and provide great opportunities for informing and assisting your customers.
Whether you are introducing a new fortified food or dietary supplement, updating your existing product packaging, or just looking for a new printing and folding provider, Flottman Company has the experience and capability to augment your success. Our folding options present many opportunities to elevate your product packaging and improve your customers’ satisfaction.
Package Inserts (IFUs, DFUs & PIs)
Including folded inserts in your packaging is a great way to keep your customers informed. It can be difficult to include all information on your product packaging, and folded leaflets are great for including that extra content. A great deal of time has been invested in ensuring your products provide healthy solutions to consumers. Use informational inserts to make sure your customers know the full benefits of the products they purchase and increase their satisfaction.
Our miniature folded inserts are especially useful as instructions for use (IFUs) and directions for use (DFUs) sheets, as they allow you to include detailed instructions without taking up too much space in packaging. You can design your instructions to line up with the grid created by the folds in the paper to allow customers to easily follow along. This format is especially useful when including multiple languages.
Your package inserts can also contain coupons to assist in your marketing efforts. These are a great way to cross-promote and suggest similar or new products to your already satisfied customers and give them an incentive to come back for more. The top-quality inserts produced by our experienced press workers are clean and professional, and will prove to be a valuable addition to your nutraceutical packaging.
We offer a variety of sizes and fold patterns for our inserts, and can print up to six colors, or twelve colors with double pass. Every job produced by Flottman Company is governed by the accredited Standard Operating Procedures (SOPs) and Current Good Manufacturing Practices (cGMP) to monitor design, production and manufacturing. Whether you need to include an instruction sheet, ingredient list, or coupon booklet, our folded leaflets can help you succeed.
Need help designing an insert? Let us know – our prepress and design teams are happy to assist.
Booklets & Brochures
Booklets can also be an instrumental asset for nutraceutical products. You can use them to provide instructions, promotions or any other information you would like to share with your customers. Use them to provide additional insight on your products or to share relevant health tips to further improve your customer experience.
We can print your booklets on our offset equipment or with our digital equipment for smaller runs. Our booklet folder can produce booklets efficiently and with consistency. Flottman Company will handle every step of production, including printing, trimming and finishing, to ensure each piece fits your needs as well as our high production standards. We make it simple to promote your natural food store, private label brand or dietary supplements.
Brochures are a tried and true way to reach your customers, and should not be overlooked in the nutraceutical industry. Our folding machine can produce crisp folds and our printers deliver clear images to ensure a high-quality product. Brochures can be included in your packaging, displayed in offices or waiting rooms or easily distributed via other methods.
If you need help with brochure or booklet design, we can connect you with our marketing team at FUSIONWRX.
Consider partnering with Rxperts Group, a strategic partnership between Flottman Company, a folding carton specialist and a label and extended label provider, for a complete packaging solution. For over 20 years the Rxperts Group has serviced the pharmaceutical, medical device and consumer packaged goods (CPG) industries with complete packaging solutions, including folded inserts, labels and folding carton production. Gain your complete packaging solution with just one call.