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Three Reasons Direct Mail Is Successful
1. Highly Targeted & Measurable
You can send a direct mail piece to a current list for lead nurturing or retention, or purchase a list of potential customers for brand building and growth with new customers. Campaigns can be easily measured if you include an offer with a unique coupon code. If you are asking for direct responses from recipients, you ca easily track the responses you receive to measure effectiveness.
2. Stands Out
Email marketing can easily get lost in cluttered in boxes, or sent to a junk folder where it won't be seen. A bold postcard will stand out in the mailbox, and will continue to be a tangible reminder of your company if the postcard is placed on the table, desk, or refrigerator.
3. Cost Effective & Scalable
Postcards are especially cost effective due to their smaller size and simple production process (no folding or finishing needed). You can also adjust the quantity as needed to fit your budget and your goals.