Create Direct Mail Campaigns That Deliver Results

In an era of digitization, is direct mail still relevant? According to the Direct Mail Association, response rates from customers continue to increase by up to 43 percent each year and the response rate from prospects has doubled, making direct mail an effective arsenal for acquiring and retaining customers.

By targeting the right audience and delivering the right message, your business can successfully engage customers and prospects with direct mail. Read on for ideas on how to get the most from your direct mail campaigns.